Monthly Archives: February 2015

Tips on Tuesday

Today’s Tip on Tuesday – and don’t they come around quickly – will be a generic tip that can be applied to all social media channels.


In short the tip is Customer Service.  When you have an open social media profile you are immediately giving your customers, both potential and past, the chance to talk to you.  And whilst this is such a bonus for your business when they post glowing reviews, it can be a double-edged- sword when someone posts a less than positive message.

So my tip this week is simply to respond.  Respond to every message you get.  Whether your reply is a simple “thank you for your feedback” or an “I’m sorry you feel that way, how can we sort this out” people reading the situation playing out will appreciate that you are conversing with your customers.

I agree that there really is no such thing as bad publicity, even the…well….bad publicity if you deal with that publicity in a positive way and show your customers that they come first.

Tips on Tuesday

Back again – just in time for today’s Tips on Tuesday.  And for today’s tip I’m going to be talking about generic social media marketing as opposed to a platform specific tip.

Unless you are a large business, your potential customers are unlikely to be spread across all social media platforms.  Therefore you need to find the channel where your potential customers congregate and be there!

Of course this will take research to work out where you should be devoting your social media time – but the research will pay off and you will find you’re able to direct your marketing, and therefore your time, more usefully.  A useful tool when you are spreading the word to all social media platforms is Hootsuite – which you can use to write multiple posts and send them at timed intervals, rather than visiting each site yourself to post.

Let me know what you think – how do you devote your social media time?