Back again – just in time for today’s Tips on Tuesday.  And for today’s tip I’m going to be talking about generic social media marketing as opposed to a platform specific tip.

Unless you are a large business, your potential customers are unlikely to be spread across all social media platforms.  Therefore you need to find the channel where your potential customers congregate and be there!

Of course this will take research to work out where you should be devoting your social media time – but the research will pay off and you will find you’re able to direct your marketing, and therefore your time, more usefully.  A useful tool when you are spreading the word to all social media platforms is Hootsuite – which you can use to write multiple posts and send them at timed intervals, rather than visiting each site yourself to post.

Let me know what you think – how do you devote your social media time?