Tag Archives: Tips On Tuesday

Tips on Tuesday

We have spoken before about what we consider to be one of the most important points for any business on social media; if you make nothing but overtly selling posts you will turn off a large number of your followers.

ECommerce

At the moment, this is even more important.  With such a state of flux and uncertainty in the wider world people are turning to their social media accounts to provide escapism and fun.

By all means ensure your customers are aware if they can still use/purchase your services but keep your content interesting and engaging.  Use the time to show your personality and how you’re turning a difficult situation into a positive one for you.

Have fun and share your fun!

Tips on Tuesday

If you’ve turned to more online content during the lockdown period and are creating your own videos, there are some simple tips you should consider.

Stripes

If you’re the subject of the video, be careful to choose your clothes wisely!  Stripes, spots or other busy patterns can cause an effect known as moiré.  This can appear as wavy lines or a rippling effect and cause a disturbing visual experience for your viewers.

Avoid this by choosing garmets without patterns and stick to block colours.

Tips on Tuesday

Remember in order to have a successful social media presence, you need to get social (yup, the clue is in the title!)

Conversation

The way we market our products and ourselves is ever-evolving.  When we used traditional marketing methods such as print, television and radio we were talking at people.  Now we have channels where we can talk with people; the aim is to create a place where mutual conversations can take place!

At a time when online conversations are more important than ever, have a think about how you can start some meaningful interaction.  Something as simple as asking your clients how they are, whether they need anything or how they’re coping with lockdown can make an important impact.  Why not ask for opinions on your products; try a poll and ask for the favourite between two items etc.

Whilst you can’t see your customers face to face it is vital that you keep that online dialogue open and flowing!

Tips on Tuesday

Another Tuesday rolls around meaning another week of our new normal!

Open Sign

If you are able to open in the current climate, but your opening hours have altered then make sure you have changed your business hours across your social media and Google My Business channels.  One of the first places people will look to find practical information on a business is social media.

Remember, whilst people are encouraged to only make essential journeys, you don’t want their journey to be wasted if your opening times are not current!  It is important to do what you can to make the current difficult situation that little bit easier!

Tips on Tuesday

Unprecedented times, but it is important to ensure clarity.

Clear image

If you are making changes to your business practices so you can carry on trading during the Covid-19 pandemic, it is important that you communicate clearly to your customers what those changes are and what they can expect.

For example if you are going to post items out, will there be a delay due to delivery times?  If you’re going to start making home deliveries yourself; a message on how you will ensure social distancing practices are followed is important.   Do you need your customers to make changes to how they pay you?  If so, a clear instruction page is important.

We recommend a clearly visible FAQs page added to your website (and shared on social media!) that deals with any differences to your normal practices.  There will inevitably be situations and questions that occur that you haven’t covered, but a basic document outlining the major changes should make the processes go more smoothly!

Tips on Tuesday

Sometimes it can be hard to feel that it is ok to go on as normal!

Keep calm

Whilst undoubtedly things are very strange and people are still getting used to a new way of life, if your particular business can carry on without flouting guidelines and you’re able to do so safely then carry on you must!

Whilst we would advise carefully thinking about the tone of your online presence, and ensuring everyone knows how you’re keeping your staff and customers safe, being online at the moment is more important than ever.

Use your voice, sell your product, keep your client base!  Have a think about how you can add value to other businesses by sharing their content. There has never been a situation where “we’re all in this together” is more apt.

Tips on Tuesday

Clients often ask me if there’s any point them being on Instagram because they don’t believe their business lends itself to the channel.

Polaroid

My response is, if you can take a picture of something related to you or your business then get on Instagram!

I love Instagram to have a bit of fun with, to really show the personality behind the business.  As we all work towards a new normal, why not try using Instagram now.  Share some images of your new work-mates, your new workspace.  Keep the team together whilst they can’t actually be together!

Tips on Tuesday

We’ve long been an advocate of using the analytical tools available to you when measuring your social media performance.

Don't Panic

However it is also vital to remember that external factors can have a massive effect upon your social media.  We are living through unprecedented and uncharted times; if your “failsafe” posts aren’t performing, then don’t panic.

The way we use social media; and the way your clients respond to social media; will change massively over the coming weeks as we all settle into our new version of normal.   Remember part of being successful on-line is being flexible.  Keep posting, keep monitoring and keep in contact! 

Resilience will play a big factor in performance during the coming months, you can add to your resilience by consistency of online delivery.

Tips on Tuesday

“Social media channels give you the chance to be in a room when you can’t be in the room!” ~ Rachel Barratt

Togetherness image

In very uncertain times it can be especially hard to know that being together is not possible.  Remember you have a wealth of ways at your fingers tips to be in contact with your family and friends even if you can’t be together in person.

Use your social media to check up on loved ones, to create local groups offering assistance and give each other a platform to connect when loneliness is a big concern.

As a business we understand these are particularly worrying times, and we would say your online presence is more vital than ever.  Connect with your customers, ensure your business remains in people’s consciousness – remember, whilst we’re all dealing with a new normal there are ways for you to try to adapt.  Consider what you can do remotely – can you offer video calls? Training online? Remote support?

We’re all in this together and we WILL get through this.

Tips on Tuesday

Something for nothing, a freebie, donation, giveaway, present. Whatever you call it, we all like the idea of getting something without paying!  How many of us choose where to have a coffee because the cafe offers free WiFi?!

Freebie

You can apply the same to your business! Don’t be afraid to offer something free to your online followers.  Whether that’s a tip, a resource they can download, a link to something useful there are so many ways you can offer your customers something for nothing.

Remember you’re not giving your expertise away for free; rather you’re showing your followers they matter, you’re showing your expertise in your field and your confidence in sharing that expertise.  All a great recipe for encouraging people to use you for more!! 

Who will people remember; the person who charges for all their advice or the person who you can pop on their social media channels and get regular bite-size information for free?