Tag Archives: Strategy

Tips on Tuesday

The hashtag.

Hashtag

Just a small chap, but really important to use in your Instagram posts.  But how many should you use?

We recommend using between 5 and 10 hashtags per post; which should be a mix of trending and hashtags unique to your brand.  Using too many hashtags, whilst tempting to try and cover every eventuality, can actually be counterproductive as you risk diluting your message.

Tips on Tuesday

Have you got your social media strategy in place for the coming year?

Planning

Remember your strategy should cover the following: –

  1. Online presence – where will you send prospective customers to find out more?
  2. Content strategy – where are your target audience and what sort of content do they look for?
  3. Social media – which social media channels you will use and what content you will share
  4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, and a voice.
  5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
  6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?

 

Tips on Tuesday

As we continue to wind down the year by prepping for next, it’s the best time to consider your social media strategy.

Repeat imageDon’t be afraid to repeat what works!

Over time you will notice patterns as to what content gets the most favourable response.  A good response shows good engagement, which is what you’re aiming for.  Use the analytics you have available to note which posts work best and repeat that type of posting.  Make social media work for you!

 

Tips on Tuesday

At this time of year we always recommend starting to consider your social media strategy for next year.

Goal image

As with all good strategies, you first need a goal.  Now is the time to decide what your social media goals are for the upcoming period.  Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for!  Don’t forget, the goal isn’t set is stone and can be amended throughout the year by regularly reviewing your strategies.

Step one, decide upon your goal!!

Tips on Tuesday

We’ve often spoken about the importance of having a social media plan.

Spontaneity

A plan is one of the most important things to consider when working with your social media strategy.  However, that doesn’t – or shouldn’t – mean that you need to lose all spontaneity with your posting.

If something happens in your industry that you want to respond to, or even a national event don’t miss out on the opportunity to be part of something because a post wasn’t planned.

The best social media plans lay a framework whilst leaving room for spontaneity and personality!

Tips on Tuesday

We have spoken at length the importance of having a social media strategy in place as part of your overall marketing strategy.

However that doesn’t mean that this strategy should be set in stone and never deviated from.

Strategy Pic

Don’t be afraid to try something spontaneous – remember with the various analytical tools available on social media channels, you can see which posts work and which aren’t so successful.

We use our social media strategy as a base; a starting point from which we create our online presence not a finite document.