Monthly Archives: January 2021

Tips on Tuesday

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One of the great things about social media is the ability to create ways to be together, even when that might not be possible in person.

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Social media gives you the ability to connect and create a community. If you’re looking to grow your social media community, why not find some ways to collaborate with other like-minded businesses.  For example could you create a joint giveaway?  Could you work together to create some content that offers great advice relevant to both your businesses?

Remember, working with another business will also give you access to their followers; some of whom may be potential customers.

Tips on Tuesday

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Whilst creating content is key across your social media platforms, there are of course those days when inspiration simply doesn’t strike.

2021 calendar

A really great way to help you out on those days when you’re suffering a bout of writer’s block is to create a social media calendar.  Quite simply pull together a list of dates that mixes key dates that are important to your business (maybe a sale, a new product launch, the anniversary of your opening) and more national dates you can have fun with e.g. National Cup of Tea Day, National Biscuit Day.

Dates like these give an immediate way to create content and have fun when you might be struggling for something to say.  Followers like to see the people they follow have fun, so don’t be afraid to let loose and create some great new content for dry spells!

Let us know what your favourite social media day to celebrate is, the more unusual the better!

Tips on Tuesday

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It’s no surprise as we were forced to remain physically distant in 2020, that social media rose to prominence in many marketing strategies, and that is set to continue in 2021.

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When creating your social media strategies, focus on engagement, not views or follows/likes.  A big list of followers is not sufficient alone to promote your business, you must convince your viewers to engage with you by creating excellent and interesting content.  Engagement is always a two-way street and ensure you respond to all comments left on your content.

Try and consider what is more important; 1000 followers who simply scroll by your content or 250 engaged followers who will respond, converse and turn that engagement into actively becoming a customer.

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Tips on Tuesday

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Many of us feel that, despite our plans to go positively into a new year, the rug has been well and truly pulled from under our feet.

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Today’s tip is a more broad one than purely social media; and that is give yourself the gift of time.  Allow yourself to digest the news of a new lockdown and the impact that will have and don’t feel you have to immediately make – and communicate – decisions.

Once you have formulated your plan, make sure you communicate any changes made to your usual business practices across your online presence and your social media channels.  Do what you need to get through the next few weeks and don’t be afraid to ask for help if you need it.

Stay safe, keep at it and we WILL get through this.