One of the great things about social media is the ability to create ways to be together, even when that might not be possible in person.
Social media gives you the ability to connect and create a community. If you’re looking to grow your social media community, why not find some ways to collaborate with other like-minded businesses. For example could you create a joint giveaway? Could you work together to create some content that offers great advice relevant to both your businesses?
Remember, working with another business will also give you access to their followers; some of whom may be potential customers.