Monthly Archives: July 2019

Tips on Tuesday

We’ve often spoken about the importance of having a social media plan.

Spontaneity

A plan is one of the most important things to consider when working with your social media strategy.  However, that doesn’t – or shouldn’t – mean that you need to lose all spontaneity with your posting.

If something happens in your industry that you want to respond to, or even a national event don’t miss out on the opportunity to be part of something because a post wasn’t planned.

The best social media plans lay a framework whilst leaving room for spontaneity and personality!

Tips on Tuesday

How can you use your social media to best communicate with current customers and new customers?

Group pic

Facebook gives you the option of connecting a group to a business page and for some business types this can be a really great way of being able to give information to your current customers, whilst not spamming your feed with posts that aren’t relevant to new customers.

Of course that isn’t to say there won’t be some crossover of content, however keeping “admin” style posts in a group will keep your Facebook timeline more streamlined with valuable content.  Of course, don’t forget to invite your existing customers to the group so they see the information.

Facebook groups really foster great communication between larger numbers of people, and can be a great way of building up a real community surrounding your brand.

Tips on Tuesday

You know the old saying “you can’t be all things to all people”?

Well that’s true of social media too!

narrow

When creating your content, really try to narrow down your audience to the most important group and direct your content specifically for them.  If it appeals to other people, that’s a bonus, but instead of trying to create generic content all the time, don’t be afraid to create really specific content to appeal to your potential ideal customer!