How can you use your social media to best communicate with current customers and new customers?
Facebook gives you the option of connecting a group to a business page and for some business types this can be a really great way of being able to give information to your current customers, whilst not spamming your feed with posts that aren’t relevant to new customers.
Of course that isn’t to say there won’t be some crossover of content, however keeping “admin” style posts in a group will keep your Facebook timeline more streamlined with valuable content. Of course, don’t forget to invite your existing customers to the group so they see the information.
Facebook groups really foster great communication between larger numbers of people, and can be a great way of building up a real community surrounding your brand.