Remember social media is just that, social so every business with social media channels is putting themselves out there.
With such a wealth of information out there, don’t be afraid to take a look at what your competitors are doing social media wise! Obviously we aren’t advocating plagiarizing and we emphasise the importance of creating your own content, however it can be useful to monitor established accounts within your sector to get an idea of what sort of posts work well, what timing works and even which channels are most successful for businesses like yours.
There are so many examples out there and freely available – make use of them! Just don’t get so bogged down in comparison you spend more time on their channels than your own!