Monthly Archives: January 2020

Tips on Tuesday

Remember social media is just that, social so every business with social media channels is putting themselves out there.

Spy image

With such a wealth of information out there, don’t be afraid to take a look at what your competitors are doing social media wise! Obviously we aren’t advocating plagiarizing and we emphasise the importance of creating your own content, however it can be useful to monitor established accounts within your sector to get an idea of what sort of posts work well, what timing works and even which channels are most successful for businesses like yours.

There are so many examples out there and freely available – make use of them!  Just don’t get so bogged down in comparison you spend more time on their channels than your own!

Tips on Tuesday

Have you got your social media strategy in place for the coming year?

Planning

Remember your strategy should cover the following: –

  1. Online presence – where will you send prospective customers to find out more?
  2. Content strategy – where are your target audience and what sort of content do they look for?
  3. Social media – which social media channels you will use and what content you will share
  4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, and a voice.
  5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
  6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?

 

Tips on Tuesday

The first Tuesday in 2020 and time to wish everyone a Happy New Year!

ResolutionWho has any social media New Year’s resolutions?

We’re planning to try 10 new things across social media this year, whether that’s style of posting, new channels or simply new content.  We’ve got a plan in place and we’re not afraid to use it!

Let us know your social media plans!