Monthly Archives: January 2018

Tips on Tuesday

A Tip on Tuesday today that’s going to save you time and effort; and who doesn’t love that?

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Don’t be scared to re-purpose content created for other channels across your social media.  For example a blog post, or a press release or even an article in the press can be used across your social media channels.  Share links, pull out salient points for shorter, bite size posts, create graphics from points therein or even just share that you’ve been published.

A great strategy when you’re short on time; is to reuse content you’ve already spent your time creating.  Be creative!

Tips on Tuesday

Social media can be the greatest (free!) tool in your arsenal when it comes to marketing, especially for SMEs or those that don’t have a large marketing budget. Our Tips on Tuesday aim to give you bite-size chunks of advice to help you perfect your strategy.

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The “About” section on any social media channel is your chance to shine.  It is, in effect, your shop window so make the most of this opportunity and make it work for you!

Ensure your brand is clearly described and it is obvious what you do! Ensure contact details are up to date and that you utilise the chance to add the URL of your website.  The easier you make it for potential clients to understand your brand and to get in touch the better.

Tips on Tuesday

We love social media, we really do, but boy there are some pitfalls!

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One of the first things I tell my clients is “don’t ask people to share your content”; there is nothing more designed to get the opposite result.

Instead focus on writing great, fresh content – if you post something really good, the shares will happen organically!

Happy posting!

Tips on Tuesday

A very happy new year, and a Tip on Tuesday that acknowledges just how early in the year we are!

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It is always a great idea at the start of any year to review your social media policies.  Ask yourself some questions about the previous year.  What did we do well?  Which posts worked best?  Did we make any mistakes?

Use the answers to prepare your social media strategy for the coming year.  Do more of the good stuff!!

As part of the review make sure your profiles are up to date, clear and fully completed.  Ensure your profile and header images are good quality and work well on all devices.

Start the year in perfect, prepared fashion to be a social media success!  As Benjamin Franklin said “by failing to prepare you are preparing to fail.”