Tag Archives: social media

Tips on Tuesday

At this time of year we always recommend starting to consider your social media strategy for next year.

Goal image

As with all good strategies, you first need a goal.  Now is the time to decide what your social media goals are for the upcoming period.  Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for!  Don’t forget, the goal isn’t set is stone and can be amended throughout the year by regularly reviewing your strategies.

Step one, decide upon your goal!!

Tips on Tuesday

There are only two sorts of people on social media, those who want more followers and those who are lying!

Slow

I’m often asked by clients how they can quickly increase their followers.  The short answer is, you can’t!

Social media is very much a slow burn.   Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers.   When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years. 

Remember, the number of likes and followers you have is nothing more than a measure of vanity.  What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!

Tips on Tuesday

Did you know it is just 10 weeks tomorrow until Christmas Day (sorry….sorry!)

Christmas

Use your time wisely! Make sure you have relevant social media goals for the next 10 weeks with a firm idea of what you want to achieve before Christmas.  As always given the time constraints, make sure your goals are achievable!

Don’t be afraid to share your company’s Christmas traditions across social media – giving yourself a little more personality at this time of year can be a really good thing. 

It is also important to schedule in a break! Don’t be afraid to take some time off from your social media schedule over the festive season, with a view to coming back refreshed and ready to go in January!

You have 10 weeks….how are YOU going to use them?

Tips on Tuesday

Do you ever feel tempted to write really long posts on Facebook simply because there isn’t a character limit?

STOP!!

Quality

It is such a cliché but it is so true, it really is quality over quantity.  Don’t fall into the trap of feeling you have to fill space.  Short, snappy posts work as well on Facebook as other platforms.  Did you know the ideal length of a Facebook post is 40 – 80 characters; post that are less than 80 characters receiving on average 88% more engagement.

Obviously your post must make sense, but look at using language creatively for shorter Facebook content.

Tips on Tuesday

Only a short one today, but vitally important.

Window

Do make sure that any and every link you have on your website opens in a new window!

Such a small thing, but often overlooked.  If you add a link and it opens in the window you’re in all you’re doing it directing your traffic AWAY from you and elsewhere.  By opening in a new window, you do at least keep your web visitors on your page whilst adding further offerings for them!

Tips on Tuesday

Remember to make use of all the tools social media platforms offer you for making the most out of them!

One of our favourites is the option on Facebook to view your page as a visitor.

Visitor

It gives you the opportunity to take an objective look at your page to ensure you have completed it as fully as possible and that you’re getting across the information you want.  It is always a good idea to regularly check your profile in this manner to make sure your Call to Action buttons are working, your messenger options are working and that your posts work well on a timeline.

You can find the option by navigating to your business page, clicking the button marked with three dots in the menu bar under the cover photo and selecting  the “view as page visitor” option.

Tips on Tuesday

Emojis…just for kids right? WRONG!!

Emojis

Did you know the use of a relevant emoji can increase engagement on Tweets by up to 25%, whilst using them on Facebook can increase likes and comments or shares by 57% and 33% respectively.

Love them or hate them, emojis can certainly be a useful tool to have at your disposal.  Why not try adding pertinent emojis to your social media posts and monitor whether your interactions improve!

Tips on Tuesday

If you’re on Twitter, you might find it useful to take advantage of local “hours”.

ClockHourThese are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag. 

Local hours are a great way of getting your message across to a lot of people.  We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.

Some of the local hours or accounts you might find useful in the Aire Media region are: –

Monday

#OurYorkshire (@OurYorkshire) 8pm – 9pm (first Monday of every month)

#HarrogateHour (@Harrogatehour) 8pm – 9pm

Tuesday

#BingleyHour (@Bingley_Hour) 8pm – 9pm (first Tuesday of every month)

#GuiseleyHour (@guiseleyhour) 8pm – 9pm

Wednesday

#YorkshireHour (@yorkshire_hour) 8pm – 9pm

#LeedsHour (@LeedsHour) 8pm – 9pm

Thursday

#OtleyHour (@OtleyHour) 7pm – 8pm

#BradfordHour (@BradfordHour) 8pm – 9pm (first Thursday of every month)

Friday

#IlkleyHour (@ilkleyhour) 1pm – 2pm

If we’ve missed any, or you curate an hour you’d like us to feature, do let us know!!

Happy e-networking!!

Tips on Tuesday

We’ve often spoken about the importance of having a social media plan.

Spontaneity

A plan is one of the most important things to consider when working with your social media strategy.  However, that doesn’t – or shouldn’t – mean that you need to lose all spontaneity with your posting.

If something happens in your industry that you want to respond to, or even a national event don’t miss out on the opportunity to be part of something because a post wasn’t planned.

The best social media plans lay a framework whilst leaving room for spontaneity and personality!

Tips on Tuesday

How can you use your social media to best communicate with current customers and new customers?

Group pic

Facebook gives you the option of connecting a group to a business page and for some business types this can be a really great way of being able to give information to your current customers, whilst not spamming your feed with posts that aren’t relevant to new customers.

Of course that isn’t to say there won’t be some crossover of content, however keeping “admin” style posts in a group will keep your Facebook timeline more streamlined with valuable content.  Of course, don’t forget to invite your existing customers to the group so they see the information.

Facebook groups really foster great communication between larger numbers of people, and can be a great way of building up a real community surrounding your brand.