Tag Archives: social media

Tips on Tuesday

An issue we’ve heard much about in recent months….and we don’t want to add to the pressure!

GDPR.

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The General Data Protection Regulation (GDPR) deals with data protection and privacy for all individuals within the European Union and the European Economic Area.

Before 25th May 2018 you must ensure you are GDPR compliant.  So our tip for today is find out what changes you need to make and ensure they’re active by the deadline!

Tips on Tuesday

Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.

TwitterTipsAireMedia

Our tip today is talking about the retweet. 

Twitter retweet arrowsRetweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting.  Don’t spam your followers with random retweets all day.  Make sure content is non-controversial, pertinent and relevant! 

Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

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We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!

Tips on Tuesday

It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

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However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.

Tips on Tuesday

We’ve mentioned – on countless occasions – how important it is to have a social media presence, even if you don’t think it fits your business.

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Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.* With that statistic in mind, it really makes sense for you to ensure that your social media channels are active!

Making a small change in your marketing strategy could reap great rewards.

(* Source: Sprout Social)

Anarchy Sailing || Sailing for Success || The Crew House

Rachel McNamara is an incredibly busy woman.  Not only does she run Ressolutions, which is an independent business consultancy specialising in improving customer service, she also co-owns Anarchy Sailing, owns Sailing for Success and co-owns The Crew House.

Anarchy Sailing LogoSailing for Success LogoThe Crew House Logo

Having met Rachel on an online networking group, specifically aimed towards women in business, we had several discussions over the assistance Rachel needed and we were delighted that Aire Media seemed a really great fit at providing the all important exposure needed for three of her projects.  Certainly these three projects have so much visual worth that having a strong and visible online presence is vital.

We formulated a plan with Rachel involving regular posts on social media, streamlining and managing a number of her websites and generally helping her to have an online presence, freeing up some of Rachel’s valuable time for her other endeavours.

We’re delighted to have forged a partnership with such an inspirational business woman!

For more information on Rachel’s amazing business portfolio, please visit ResSolutions, Anarchy Sailing, Sailing for Success and The Crew House.

 

 

 

Tips on Tuesday

Probably the single most important tip you’ll read today and a cautionary tale.

Important Warning

If you include a link to your website in your social media posts PLEASE make sure the link is both active for clicking and working correctly!

There is nothing more frustrating to someone who is interested in what you’re saying than trying to follow a link to find out more and it doesn’t work.  You likely won’t be given a second chance!

 

 

Tips on Tuesday

Instagram is such a great option for marketing, especially if your business is image heavy.

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Remember to be hashtag savvy!  There’s a wealth of available hashtags on Instagram, make sure you use pertinent ones that count!  Each time you tap a hashtag into your post, a drop down list will come up showing how many times each has been used.  By all means create your own hashtags, but make sure you use trending ones too!  There’s no point showing a great image if no-one is going to see it.

Some of our favourite – and most popular hashtags are: –

  • #mondaymorning #mondaymood #mondaymotivation #mondayblues
  • #tuesdayvibes #tuesdaythoughts #tuesdaytip
  • #wednesdaywisdom #wednesdaywords #wednesdayhumpday
  • #thursdaythrowback #thursdaythoughts #thursdayvibes
  • #fridayfeeling #fridayflow #friday
  • #saturdaymorning #saturdaystyle #saturdaylife
  • #sundaymorning #sundaydinner #sundaybest

 

Tips on Tuesday

A handy little 3-point checklist for all your social media posts: –

Checklist for Tips on Tuesday

  1. Have you checked your spelling and grammar? 

There’s nothing designed to fill potential customers with a sense of dread than poorly spelled communications, littered with grammatical errors.  After all, if you can’t get your postings right, who says you can get the job right!

2.  Have you checked your links work?

Imagine the scenario.  You’ve hooked a customer; they’re interested in what you say and follow the link to your website…except it doesn’t work.  It is unlikely they will bother again!

3.  Are your images clear?

Images are great – we all love pictures and they definitely make social media posts more interesting.  Do make sure they’re clear on all devices and that the image is relevant to the post!

Tips on Tuesday

A flying visit to Facebook today, for our weekly social media tip.

Business pages give you the opportunity to fill in what Facebook calls “Our Story”, which is a space on your business homepage where you can give a little more detail about your business and what services or products you offer.

Facebook Story ImageWe think filling this in with some interesting information about you and your business is a great way of giving a really finished looked to your business homepage.  And let’s face it, who doesn’t love another free way of getting your message out there; after all, isn’t that what social media is about?!