Tag Archives: social media

Anarchy Sailing || Sailing for Success || The Crew House

Rachel McNamara is an incredibly busy woman.  Not only does she run Ressolutions, which is an independent business consultancy specialising in improving customer service, she also co-owns Anarchy Sailing, owns Sailing for Success and co-owns The Crew House.

Anarchy Sailing LogoSailing for Success LogoThe Crew House Logo

Having met Rachel on an online networking group, specifically aimed towards women in business, we had several discussions over the assistance Rachel needed and we were delighted that Aire Media seemed a really great fit at providing the all important exposure needed for three of her projects.  Certainly these three projects have so much visual worth that having a strong and visible online presence is vital.

We formulated a plan with Rachel involving regular posts on social media, streamlining and managing a number of her websites and generally helping her to have an online presence, freeing up some of Rachel’s valuable time for her other endeavours.

We’re delighted to have forged a partnership with such an inspirational business woman!

For more information on Rachel’s amazing business portfolio, please visit ResSolutions, Anarchy Sailing, Sailing for Success and The Crew House.

 

 

 

Tips on Tuesday

Probably the single most important tip you’ll read today and a cautionary tale.

Important Warning

If you include a link to your website in your social media posts PLEASE make sure the link is both active for clicking and working correctly!

There is nothing more frustrating to someone who is interested in what you’re saying than trying to follow a link to find out more and it doesn’t work.  You likely won’t be given a second chance!

 

 

Tips on Tuesday

Instagram is such a great option for marketing, especially if your business is image heavy.

Newest Instagram Logo

Remember to be hashtag savvy!  There’s a wealth of available hashtags on Instagram, make sure you use pertinent ones that count!  Each time you tap a hashtag into your post, a drop down list will come up showing how many times each has been used.  By all means create your own hashtags, but make sure you use trending ones too!  There’s no point showing a great image if no-one is going to see it.

Some of our favourite – and most popular hashtags are: –

  • #mondaymorning #mondaymood #mondaymotivation #mondayblues
  • #tuesdayvibes #tuesdaythoughts #tuesdaytip
  • #wednesdaywisdom #wednesdaywords #wednesdayhumpday
  • #thursdaythrowback #thursdaythoughts #thursdayvibes
  • #fridayfeeling #fridayflow #friday
  • #saturdaymorning #saturdaystyle #saturdaylife
  • #sundaymorning #sundaydinner #sundaybest

 

Tips on Tuesday

A handy little 3-point checklist for all your social media posts: –

Checklist for Tips on Tuesday

  1. Have you checked your spelling and grammar? 

There’s nothing designed to fill potential customers with a sense of dread than poorly spelled communications, littered with grammatical errors.  After all, if you can’t get your postings right, who says you can get the job right!

2.  Have you checked your links work?

Imagine the scenario.  You’ve hooked a customer; they’re interested in what you say and follow the link to your website…except it doesn’t work.  It is unlikely they will bother again!

3.  Are your images clear?

Images are great – we all love pictures and they definitely make social media posts more interesting.  Do make sure they’re clear on all devices and that the image is relevant to the post!

Tips on Tuesday

A flying visit to Facebook today, for our weekly social media tip.

Business pages give you the opportunity to fill in what Facebook calls “Our Story”, which is a space on your business homepage where you can give a little more detail about your business and what services or products you offer.

Facebook Story ImageWe think filling this in with some interesting information about you and your business is a great way of giving a really finished looked to your business homepage.  And let’s face it, who doesn’t love another free way of getting your message out there; after all, isn’t that what social media is about?!

Tips on Tuesday

When examining your social media performance, ask yourself how many people are talking about your brand voluntarily.

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Whether that’s be leaving reviews, recommending you on social media platforms or even responding to your social media posts it is an important way of ascertaining how your posts are working.

When posting ask yourself what value your posts will bring to other people, not what they can do for you.  By bringing value you will encourage people to follow and interact with you.

Tips on Tuesday

A Tip on Tuesday today that’s going to save you time and effort; and who doesn’t love that?

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Don’t be scared to re-purpose content created for other channels across your social media.  For example a blog post, or a press release or even an article in the press can be used across your social media channels.  Share links, pull out salient points for shorter, bite size posts, create graphics from points therein or even just share that you’ve been published.

A great strategy when you’re short on time; is to reuse content you’ve already spent your time creating.  Be creative!

Tips on Tuesday

Social media can be the greatest (free!) tool in your arsenal when it comes to marketing, especially for SMEs or those that don’t have a large marketing budget. Our Tips on Tuesday aim to give you bite-size chunks of advice to help you perfect your strategy.

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The “About” section on any social media channel is your chance to shine.  It is, in effect, your shop window so make the most of this opportunity and make it work for you!

Ensure your brand is clearly described and it is obvious what you do! Ensure contact details are up to date and that you utilise the chance to add the URL of your website.  The easier you make it for potential clients to understand your brand and to get in touch the better.

Tips on Tuesday

We love social media, we really do, but boy there are some pitfalls!

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One of the first things I tell my clients is “don’t ask people to share your content”; there is nothing more designed to get the opposite result.

Instead focus on writing great, fresh content – if you post something really good, the shares will happen organically!

Happy posting!

Tips on Tuesday

Today’s tip can be applied to all your social media channels, online presence and in fact life in general (how philosophical!)

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And the tip is?  Have a break!  It is ok to take a break from your online presence over the festive season.  In fact taking a break can be really important in recharging your batteries and getting you ready to start 2018 with a really great social media campaign.

Have a great Christmas from Aire Media!