Tag Archives: social media

Tips on Tuesday

A snippet this week that you can use for any social media channel you use.

Image of all social media icons

Don’t ask for shares! 

Picture the scene, you write great content, you add it to your feed then you finish with “please share?” You know what will happen folks, you will get very few shares.

The best way to encourage people to share your posts is simply by creating great content! If you have strong pieces, full of great information; the shares will happen organically – and will be worth more because they have happened spontaneously and not at your own request.


Tips on Tuesday

A nice little Instagram tip today, which is such a small thing, but so important.

Vintage Instagram

A really important thing to remember is that Instagram works on square images, just like old Polaroid pictures.   Really try to make your images work in a square format, or if possible switch your camera mode to “square”.

Mediocre pictures will get lost on Instagram, make your images shout for you by being the best they can possibly be!


Tips on Tuesday

One of the most important things you will ever learn when you’re starting to market your business is that you can’t be seen if you can’t be found!

Image of all social media icons

Having that all important online presence is an absolute must.  However, make sure people can find you once you’re live; make your usernames intuitive and simple and, most importantly, relating to your company name.  Make the search easy – if you can’t be seen then you can’t be heard!

Tips on Tuesday

We just love those tips that are simple yet essential, which is why today we’re having a look at Twitter.

TwitterTipsAireMediaWhen you’re using Twitter, make sure you take care when using someone’s Twitter handle. 

If you want your Tweet to go directly to a particular person make sure you have spelled the username correctly and that you’re 100% sure it is the right person, otherwise you are spamming people with information who are           potentially not interested whilst missing the very person you want to chat to or make a connection with.

A brief proof-read would have saved poor George Papadopoulos from a case of mistaken identity and an awful lot of notifications!!

Twitter mistake identity

Tips on Tuesday

Today’s tip is a massively useful tool for any social media channel you have a presence on.

Image of all social media icons

Simply, check your applause rate.  Applause rate is simply the rate at which you gain approval actions on your content.  Approval can take the form of +1s, likes, thumbs ups, favourites etc.  It can easily be calculated by dividing the number of approvals on a site by the number of posts you have made. 

Applause rate is a simplistic yet useful tool for checking out what content works well and what doesn’t, meaning you can tailor your posts to give your followers exactly what they want to read.

How your social media presence is performing is massively important to any business and measurement thereof should be written into any social media plan.

Tips on Tuesday

For today’s tip we’re making a brief stop off at Facebook.

Facebook Aire Media BlogAs the old saying goes, “a picture is worth a thousand words” and that is absolutely true for Facebook where posts with an image attached get 39% more interaction.

So get those cameras out and get those posts visual and attractive; the increased engagement will make it worth your while!

Tips on Tuesday

Back with a slightly more sensible Tip on Tuesday than “don’t break your foot” but one that can be applied to all your social media channels.

Image of all social media icons

Every message you send out is marketing.  You might not think it, especially if you’re not directly advertising a service, but each time you make a comment on any of your social media channels you are representing your business and therefore marketing it.  With that in mind make sure your messages are well presented and structured and make a valuable contribution. 

Remember though, contribution isn’t necessarily directly about your business, simply a valid and relevant or even personally interesting comment.


Tips on Tuesday

Today’s tip is an important one (well aren’t they all?!) that can be applied to all your social media channels.

Image of all social media iconsFour little words.  DO NOT BUY FOLLOWERS.

It can be really tempting to buy followers – after all the most successful accounts are the ones with most followers and therefore most reach, but you need to remember that the number of followers isn’t as important as the number of followers with which you have a meaningful engagement.  Your end aim is to engage and drive people to your website and buying followers will not achieve this – you will end up with a raft of fake account followers which won’t increase that all important engagement.

Don’t forget a sudden increase in followers with no apparent reason could well look suspicious and harm your reputation. 

Increase your followers by great content, active participation in discussions and being visible. 


Tips on Tuesday

Today’s tip is really simple.

MAKE CONNECTIONS.  And that is really it.  In every part of our life we need connections to grow and succeed – and the advent of social media has really make it easy for us to grow our business connections.

Build a network quote

If you’re more of a face to face networker then find your place to make those valuable connections.

Join us tomorrow at the Bingley Business Expo to make some amazing local relationships.

Do not underestimate the power that can be gained by gaining a new connection.

Tips on Tuesday

Today’s Tip on Tuesday is a return to a Twitter tip we’ve spoken about before.


Way back in March we spoke about how important the use of the hashtag was (you can read all about that HERE).

We want to reiterate today that you MUST keep your hashtags relevant to what you’re saying.  There’s nothing worse than seeing a company use a completely unrelated hashtag simply to try to grab exposure.  If you can use a trending hashtag appropriately and with relevance, that’s great.  If not, create your own hashtags and let your content do the talking!