Tag Archives: Small business

Tips on Tuesday

With 2024 fast approaching (how did that happen?!) now is a good time to take stock of your online year!

It’s important to remember that social media – and your wider online presence – is an ever-changing landscape!

At this time of year, we always recommend reviewing your online year. Check back using social media insights and analytical tools into which posts worked, and which were less successful. You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said, “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

At this time of year, we always recommend starting to consider your social media strategy for next year.

As with all good strategies, you first need a goal. Now is the time to decide what your social media goals are for the first quarter of 2024. Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for! Don’t forget, the goal isn’t set is stone and can be amended and adapted throughout the year by regularly reviewing your strategies.

Step one, decide upon your first goal!!

Tips on Tuesday

Today’s tip is really simple.

MAKE CONNECTIONS. And that is really it. In every part of our life we need connections to grow and succeed – and the advent of social media has really make it easy for us to grow our business connections.

If you’re more of a face to face networker then find your place to make those valuable connections.

Join us on Wednesday 27th September at the Bingley Business Expo to make some amazing local relationships.

Do not underestimate the power that can be gained by gaining a new contact.

Tips on Tuesday

Have you got a new product or service about to launch?

Why not consider the power of a teaser trailer? Create a short campaign of images and even a video to create interest.

A sneak peek is great for creating interest in what you’re doing, and making your followers feel like they’re part of an exclusive club, after all they’re seeing your product first! 

Tips on Tuesday

“A small group of thoughtful people could change the world” ~ Margaret Mead

Have you thought about joining local Facebook groups? If you’re running the type of business that serves the local area, community groups can be a wonderful way of sharing news, offering your services, and just connecting with new people.

Remember the golden rules – give as much as you take; if you can’t help a potential customer but know someone who can why not give them a recommendation? And always, ALWAYS abide by the admin rules on advertising; there is nothing worse than a business being kicked out of a group because they’re spamming the members!

When times are difficult, being involved in the local community can really be effective!

Tips on Tuesday

Studies show that after 72 hours people only remember 10% of what the read, however with the use of a carefully chosen image, that figure can rise to a massive 65%!

A few times recently, we’ve seen people posting “image for attention” in their posts, and the image used has no relevance whatsoever to the post in question.

Make sure when you use an image, you make it pertinent to your content.  A funny picture is lovely, but if it has no meaning it won’t be long before your followers will get bored.  

There is a vast stock of royalty free images on the web – make sure you choose carefully and share away!

Tips on Tuesday

Have you got a goal?

With the Lionesses Down Under hoping to bring the World Cup trophy home, we’re thinking about other types of goal!  What is your social media goal?

I’m sure most people will want to use their social media to sell their product or service and that is fine, a great goal.

But you can’t do that unless people see what you post.  Your very first social media goal should simply be to stop the scroll!  Catch people’s attention so they don’t swipe passed your post.

Are your posts engaging with a good image? Spend a little time being adventurous and finding creative ways to catch people’s attention.  After all, if you stop the scroll, they may well purchase from you – achieving your other social goals!!

Tips on Tuesday

We can’t say this enough times but make your content eye-catching!

People don’t read their social media channels in full, they scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop the scroll!

The first port of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media, if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!

Tips on Tuesday

It can be really tempting to feel that as a business you should have a presence on every available social media channel. After all, more channels mean more exposure, right? Not necessarily!

Rather than spreading yourself too thin and creating content for channels that aren’t relevant to your offering or customer, take some time to think where directing your social media strategy would be most successful.

Identify your audience, and then use that information to create social media accounts on the most relevant channels. For example, if your offering is mostly B2B, a LinkedIn account is a must, whereas if you’re selling directly to a younger audience think about newer platforms such as TikTok, if your products mean you need to target parents, Facebook is a must for you!

Start your social media journey by choosing the most relevant channels for you and make your content innovative and engaging, you can always expand to other channels in the future if your core offering evolves, or you see a gap in your strategy.

Tips on Tuesday

If you’re in charge of your company’s social media accounts, it can be really hard not to focus on how many followers or “likes” you have.

An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.

What matters most, is the level of connection and relationship with your followers, rather than the number.

Try and shift your mindset from numbers to relationships!