Tag Archives: Small business

Tips on Tuesday

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Stop that scroll!

We cannot say this enough times but make your content eye-catching!

People don’t read social media channels in full, they scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop that scroll!

The first post of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media, if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!

Tips on Tuesday

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You know what they say about first impressions, and your social media profile picture is the online equivalent of a first impression!

Is there such a thing as the perfect profile picture?  Probably not, but excellence is the next best thing!

Simply, use your logo in a size to fit into the space!  Your profile picture needs to be instantly recognisable, even at small-scale and of good resolution.  If your logo is too large or the wrong shape to work well as a profile shot, consider creating a smaller version of part of your logo for social media purposes. 

The key is consistency across all your branding so ensure you use the same image as a profile shot across all your social media channels.

Tips on Tuesday

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Social media feedback is instant; so, don’t be afraid to use it!

If you get a positive review on Facebook or Google, or someone tweets about your company, don’t be afraid to share that out and draw people’s attention to it. Similarly, if you get a physical expression of thanks into the office whether a card, a letter, or a gift – this is superb social content.

Good news is brilliant; blowing your own trumpet through genuine examples of customer satisfaction is a fantastic way to show people how good you are at what you do!

Tips on Tuesday

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It’s never easy to be a small business with bigger businesses as competitors and this year has made it harder than ever.

Helping hands

So what can you do to help small businesses out this year and moving into 2021?!

  1. Follow their social media channels
  2. Like a post
  3. Share a post
  4. Engage with their account by leaving comments
  5. Give them a shout out on your social media channels
  6. Tell your family and friends about them – what better than a word of mouth recommendation
  7. Had good service?  Leave a positive review.

Happy helping!