You know what they say about first impressions, and your social media profile picture is the online equivalent of a first impression!

Is there such a thing as the perfect profile picture?  Probably not, but excellence is the next best thing!

Simply, use your logo in a size to fit into the space!  Your profile picture needs to be instantly recognisable, even at small-scale and of good resolution.  If your logo is too large or the wrong shape to work well as a profile shot, consider creating a smaller version of part of your logo for social media purposes. 

The key is consistency across all your branding so ensure you use the same image as a profile shot across all your social media channels.