Author Archives: admin

Tips on Tuesday

Remember what is the ultimate goal on social media – regular engagement from your followers to create a really strong online brand.

Message

An important consideration when dealing with your social media schedule is how you are going to manage your notifications.  Whether you receive a message, or someone comments on one of your posts it is important to respond in a reasonable amount of time.  Even if you choose a tool like an automated message response on Facebook, a timely reply from a real person is still important.

If you don’t want notifications turned on – which is understandable if you are getting a large number – why not set aside some blocks of time each day to deal with and respond to notifications? 

You can also use the various analytical tools to monitor which of your posts gets most interaction, which will enable you to manage notifications more thoroughly.

Tips on Tuesday

Do you ever feel tempted to write really long posts on Facebook simply because there isn’t a character limit?

STOP!!

Quality

It is such a cliché but it is so true, it really is quality over quantity.  Don’t fall into the trap of feeling you have to fill space.  Short, snappy posts work as well on Facebook as other platforms.  Did you know the ideal length of a Facebook post is 40 – 80 characters; post that are less than 80 characters receiving on average 88% more engagement.

Obviously your post must make sense, but look at using language creatively for shorter Facebook content.

Tips on Tuesday

Only a short one today, but vitally important.

Window

Do make sure that any and every link you have on your website opens in a new window!

Such a small thing, but often overlooked.  If you add a link and it opens in the window you’re in all you’re doing it directing your traffic AWAY from you and elsewhere.  By opening in a new window, you do at least keep your web visitors on your page whilst adding further offerings for them!

Tips on Tuesday

Remember to make use of all the tools social media platforms offer you for making the most out of them!

One of our favourites is the option on Facebook to view your page as a visitor.

Visitor

It gives you the opportunity to take an objective look at your page to ensure you have completed it as fully as possible and that you’re getting across the information you want.  It is always a good idea to regularly check your profile in this manner to make sure your Call to Action buttons are working, your messenger options are working and that your posts work well on a timeline.

You can find the option by navigating to your business page, clicking the button marked with three dots in the menu bar under the cover photo and selecting  the “view as page visitor” option.

Tips on Tuesday

Emojis…just for kids right? WRONG!!

Emojis

Did you know the use of a relevant emoji can increase engagement on Tweets by up to 25%, whilst using them on Facebook can increase likes and comments or shares by 57% and 33% respectively.

Love them or hate them, emojis can certainly be a useful tool to have at your disposal.  Why not try adding pertinent emojis to your social media posts and monitor whether your interactions improve!

Tips on Tuesday

If you’re on Twitter, you might find it useful to take advantage of local “hours”.

ClockHourThese are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag. 

Local hours are a great way of getting your message across to a lot of people.  We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.

Some of the local hours or accounts you might find useful in the Aire Media region are: –

Monday

#OurYorkshire (@OurYorkshire) 8pm – 9pm (first Monday of every month)

#HarrogateHour (@Harrogatehour) 8pm – 9pm

Tuesday

#BingleyHour (@Bingley_Hour) 8pm – 9pm (first Tuesday of every month)

#GuiseleyHour (@guiseleyhour) 8pm – 9pm

Wednesday

#YorkshireHour (@yorkshire_hour) 8pm – 9pm

#LeedsHour (@LeedsHour) 8pm – 9pm

Thursday

#OtleyHour (@OtleyHour) 7pm – 8pm

#BradfordHour (@BradfordHour) 8pm – 9pm (first Thursday of every month)

Friday

#IlkleyHour (@ilkleyhour) 1pm – 2pm

If we’ve missed any, or you curate an hour you’d like us to feature, do let us know!!

Happy e-networking!!

Tips on Tuesday

We’ve often spoken about the importance of having a social media plan.

Spontaneity

A plan is one of the most important things to consider when working with your social media strategy.  However, that doesn’t – or shouldn’t – mean that you need to lose all spontaneity with your posting.

If something happens in your industry that you want to respond to, or even a national event don’t miss out on the opportunity to be part of something because a post wasn’t planned.

The best social media plans lay a framework whilst leaving room for spontaneity and personality!

Tips on Tuesday

How can you use your social media to best communicate with current customers and new customers?

Group pic

Facebook gives you the option of connecting a group to a business page and for some business types this can be a really great way of being able to give information to your current customers, whilst not spamming your feed with posts that aren’t relevant to new customers.

Of course that isn’t to say there won’t be some crossover of content, however keeping “admin” style posts in a group will keep your Facebook timeline more streamlined with valuable content.  Of course, don’t forget to invite your existing customers to the group so they see the information.

Facebook groups really foster great communication between larger numbers of people, and can be a great way of building up a real community surrounding your brand.

Tips on Tuesday

You know the old saying “you can’t be all things to all people”?

Well that’s true of social media too!

narrow

When creating your content, really try to narrow down your audience to the most important group and direct your content specifically for them.  If it appeals to other people, that’s a bonus, but instead of trying to create generic content all the time, don’t be afraid to create really specific content to appeal to your potential ideal customer!

Tips on Tuesday

Do you sometimes feel uninspired when it comes to content?

Trending

Don’t forget a great way to get ideas for content is to checkout trending topics.

Check out on Twitter what is currently trending both in the UK and in your area and see if there’s anything you can have fun with!  From something as regular as “#TuesdayThoughts” to something off the wall like “#NationalCheeseDay”, there is always likely to be something that will prompt you to create really good content!