It’s no surprise as we were forced to remain physically distant in 2020, that social media rose to prominence in many marketing strategies, and that is set to continue in 2021.
When creating your social media strategies, focus on engagement, not views or follows/likes. A big list of followers is not sufficient alone to promote your business, you must convince your viewers to engage with you by creating excellent and interesting content. Engagement is always a two-way street and ensure you respond to all comments left on your content.
Try and consider what is more important; 1000 followers who simply scroll by your content or 250 engaged followers who will respond, converse and turn that engagement into actively becoming a customer.