Remember that half the battle in gaining new followers across your social media is being visible, so it is really important you take every opportunity to alert new contacts as to your social media profiles.
Make sure you add your social media profiles to your email signatures. Every email you send will act as a shop window and give your contacts a chance to find – and follow – your profiles.
Make sure you include a clickable link and a clear call to action (“follow us”, “like us” etc). Make it simple. Make it quick.
We’d really like to talk about how valuable LinkedIn groups can be.
Whatever your sector, find and get involved with relevant industry groups. LinkedIn groups are a great way of making connections whilst discussing current issues and learning new ideas. They are a really valuable way of online networking, which will hopefully create and nurture new and important relationships.
Being actively involved in a group will mean you get noticed; and of course getting our business noticed is what we all hope to achieve!
If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.
A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.
remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming. It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.
If you ask any business what is their number one priority, the answer will surely be to generate leads.
Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell. Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert. Y
Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you. Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.
Remember to make your social media channels work for you.
Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram? Tell them about it on Twitter. Need your customers to visit your website? Share a link on Facebook.
Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!
Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.
Our tip today is talking about the retweet.
Retweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting. Don’t spam your followers with random retweets all day. Make sure content is non-controversial, pertinent and relevant!
Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!