Monthly Archives: February 2020

Tips on Tuesday

Hands up who loves the thought of using video on your social media channels but never gets around to it?!  Did you know that it is estimated that by 2022, online videos will account for more than 82% of all consumer internet traffic?

Video Camera

Short videos are a really great way to grab people’s attention on social media and drive interaction and conversation.   Social media success lies very much in your ability to share worthwhile content in small chunks, and videos should be no different.

Videos are a great way of increasing your brand exposure.  After all if a picture is worth a thousand words, imagine what a video would be worth?!  Whilst you don’t need to spend a fortune on a professional video, you must make sure your images are sharp and the sound quality is good.  You don’t want to damage your image by sharing substandard content.

Videos are a great way of giving your business some personality, and allowing viewers to see the people and processes behind your brand.   Human interest can drive interaction in a much more positive way than purely sales-based posts.

Why not give yourself a challenge, pick up your video camera and get shooting!

Tips on Tuesday

Did you know that Tuesday 11th February 2020 is Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

Safety

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  The fab people at Action for Children made this fab infographic detailing age limits across all major social media channels.

AgeRestrictions

If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!

Tips on Tuesday

Remember the old adage “sharing is caring”?  It might be trite, but it is true!

Sharing

If you see some great content online, don’t be afraid to share it.  Even better if you add a comment of your own!  Sharing someone else’s content isn’t directing your customers elsewhere but showing that your timeline isn’t always about you, your confidence in being able to acknowledge when a competitor has made an excellent point and giving people more great content to read.  You also have the chance to make some great sector connections and of course people will return the favour!

If you like something, pass it on!