Sometimes “short and sweet” is all you need!
Did you know 85% of Facebook videos are watched without sound? That means your immediate action needs to be to make your video offering compelling without audio.
Ensure any speech is subtitled – not only does this mean you can capture those watching in silence through choice, but also people with hearing impairments; accessibility of content is such good practice!
Make your videos short, fun and above all on brand, sharing your message by image only. Of course this is a challenge, but one that will be worth it!