Monthly Archives: March 2023

Tips on Tuesday

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Sometimes “short and sweet” is all you need!

Did you know 85% of Facebook videos are watched without sound? That means your immediate action needs to be to make your video offering compelling without audio.

Ensure any speech is subtitled – not only does this mean you can capture those watching in silence through choice, but also people with hearing impairments; accessibility of content is such good practice!

Make your videos short, fun and above all on brand, sharing your message by image only. Of course this is a challenge, but one that will be worth it!

Tips on Tuesday

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Timing is everything…

Which is certainly true when it comes to finding the best time to post on your channels. We like to test out what we call our “almost top of the hour” posting.

We like to post a few moments before the hour, on the basis that if people are going to meetings or into appointments, they use the opportunity to check their phones before they go in. Even if they’re running late, well they’re still on their phone to let people know!

Hands up who checks their social channels as they come out of a meeting? Yep, us too!

Try it and let us know how you get on! Does it make a positive difference to your reach and engagement?

Tips on Tuesday

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Clients often ask me if there is any point them being on Instagram because they don’t believe their business lends itself to the channel.

My response is, if you can take a picture of something related to you or your business then get on Instagram!

I love Instagram to have a bit of fun with, to really show the personality behind the business.  Share some images of your products, of your employees, Share photos of your workspace.  If you pop out for a coffee, or go to a meeting why not see if anything catches your eye on the way! Is your business located somewhere with great photo opportunities – try and make use of that!

Remember, the more places you are active, the greater your exposure to potential customers or useful contacts!

Tips on Tuesday

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Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

It is completely fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there.  However, we do see value – even if you can’t see how a different platform would be worthwhile – in at least having an active presence across the “big three” platforms.

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable!  Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

After all, the more windows you have into your business, a greater number of people can see in!