Do you have a favourite social media platform? Come on now, tell the truth – everyone does!
It is completely fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there. However, we do see value – even if you can’t see how a different platform would be worthwhile – in at least having an active presence across the “big three” platforms.
Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable! Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!
After all, the more windows you have into your business, a greater number of people can see in!