Monthly Archives: April 2023

Tips on Tuesday

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Do you ever feel tempted to write lengthy posts on Facebook simply because there isn’t a character limit?

STOP!!

It is such a cliché, but it is so true, it really is quality over quantity.  Don’t fall into the trap of feeling you have to fill space. Short, snappy posts work as well on Facebook as other platforms. Did you know the ideal length of a Facebook post is 40 – 80 characters; posts that are less than 80 characters receiving on average 88% more engagement.

Obviously, your post must make sense, but look at using language creatively for shorter Facebook content.

Tips on Tuesday

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It can be really tempting to feel that as a business you should have a presence on every available social media channel. After all, more channels mean more exposure, right? Not necessarily!

Rather than spreading yourself too thin and creating content for channels that are not relevant to your offering or customer, take some time to think about how directing your social media strategy could be useful.

Identify your audience, and then use that information to create social media accounts on the most relevant channels. For example, if your offering is mostly B2B, a LinkedIn account is a must, whereas if you’re selling directly to teens think about newer platforms such as TikTok, if your products mean you need to target parents, Facebook is the place for you!

Start your social media journey by choosing the most relevant channels for you and make your content innovative and engaging, you can always expand to other channels in the future if your core offering evolves.

Tips on Tuesday

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Did you know you’re 4 times more likely to buy something if it has been recommended by a friend?

Where do we now find our friends? Yep, on our social media channels! Currently, approximately 44.84 million people in the United Kingdom use Facebook, 19.05 million use Twitter and 34.9 million use LinkedIn, whilst Instagram has 30.6 million active users and YouTube has 35.6 million active users.

Those statistics alone should be enough to convince you that a social media presence on at least one of the major five social media channels is essential and should feature heavily as part of your marketing strategy.

Remember, social media is a way for you to be in lots of rooms and reach lots of people whilst maintaining a low spend.

Tips on Tuesday

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Albert Einstein once said “Anyone who has never made a mistake has never tried anything new.”

As much of a cliché as it is, we are all human and we all make mistakes; and that goes for our social media performance too!

Instead of keeping quiet about your mistakes, embrace them and learn from them. Your followers will be delighted to learn you’re open to acknowledge when you haven’t got it quite right and how you’re going to make changes so that doesn’t happen again.

Far from a sign of weakness, acknowledging your errors is a really great part of a complete customer service.

Whilst we’ve often stated the importance of checking and re-checking your posts, grammatical and spelling errors will, on occasion, creep in. Rather than constant deleting and re-posting, especially if people have already engaged with your post, acknowledge you have noticed your error, have a laugh about it and move on (and try not to make the same mistake again!)