It can be really tempting to feel that as a business you should have a presence on every available social media channel. After all, more channels mean more exposure, right? Not necessarily!

Rather than spreading yourself too thin and creating content for channels that are not relevant to your offering or customer, take some time to think about how directing your social media strategy could be useful.

Identify your audience, and then use that information to create social media accounts on the most relevant channels. For example, if your offering is mostly B2B, a LinkedIn account is a must, whereas if you’re selling directly to teens think about newer platforms such as TikTok, if your products mean you need to target parents, Facebook is the place for you!

Start your social media journey by choosing the most relevant channels for you and make your content innovative and engaging, you can always expand to other channels in the future if your core offering evolves.