Do you keep an eye on your competitors?
If you have never carried out analysis on your competitors, you’re missing a trick. Their social media profiles are as public as yours, this is a great way to compare your strategy with theirs are maybe get some ideas on how to change your performance.
Ask yourself what your competitors are doing well; make a list of their strengths and weaknesses. Are they posting a particular type of content that is getting them good engagement?
Once you have taken a look at your competitors’ social media, come up with a plan of action to implement changes to your own social media strategy. Of course, we would never advocate directly copying posts; but there is no harm in keeping your ideas fresh!