Monthly Archives: February 2021

Telescope

Tips on Tuesday

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Do you keep an eye on your competitors?

Telescope

If you have never carried out analysis on your competitors, you’re missing a trick.  Their social media profiles are as public as yours, this is a great way to compare your strategy with theirs are maybe get some ideas on how to change your performance. 

Ask yourself what your competitors are doing well; make a list of their strengths and weaknesses.  Are they posting a particular type of content that is getting them good engagement? 

Once you have taken a look at your competitors’ social media, come up with a plan of action to implement changes to your own social media strategy.  Of course, we would never advocate directly copying posts; but there is no harm in keeping your ideas fresh!

Mirror

Tips on Tuesday

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We always think this time of year is a great time to practice some self-care and that goes for your social media channels too!

Mirror

An easy way to ensure you’re looking your best online is to check your bios! Make sure they’re up to date and if not, update with any new or important information. 

Make sure you include a link to your website (and please ensure it’s working; there’s nothing more likely to turn a potential customer off than a broken link!) and keep your bios consistent across all platforms.

Are you looking your best?

Safety Image

Safer Internet Day 2021

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Did you know that Tuesday 9th February 2021 is Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

Safety Image

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  There’s some great advice on UK Safer Internet Centre on how we can all work towards making #AnInternetWeTrust.

Tips on Tuesday

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Consistency really is key when it comes to your social media performance.

Key Were you posting consistently in 2020 across your social media channels? If not, that should be your number one goal within your social media plan for 2021.  If you want to see tangible results, you need to post regularly.  This will help your followers stay engaged and connected and help your content show up in your followers feeds.

As a minimum, you should ensure you post on your channels at least three times a week.

Tips on Tuesday

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Is it time to freshen up your social media channels by creating new photographic content?

CameraIf it has been a while since you took new images for your small business, now might be the time to consider doing just that. 

Remember, you don’t need a professional photographer – a smart phone is perfectly adequate – and your images don’t have to be professional quality.   However be sure you have a decent background and good lighting when you take an image, and of course before you use any photos across your channels make sure they’re sharp and convey the message you want!