Tag Archives: images

Tips on Tuesday

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How do you feel about yourself?!

As Ellen DeGeneres wisely said “sometimes you can’t see yourself clearly until you see yourself through the eyes of others.”

Yep, you’ve guessed it; today’s tip is about feedback!  Feedback is food and drink to any small business – word of mouth is such a great way of reaching new customers.  Don’t be afraid to ask your customers to leave you an online review (whether that’s on your website, via a search engine or on your social media channels) and certainly don’t be afraid to share that review!

If you receive more traditional thank you cards/letters etc, don’t be afraid to take a picture and share, or indeed choose a relevant image and share a pertinent quote from the review.  #FeedbackFriday is big news – make sure you tap into that free market.  Sharing reviews is also an easy way of creating content for your page; we love a multi-functional post!

Tips on Tuesday

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Is it time to freshen up your social media channels by creating new photographic content?

CameraIf it has been a while since you took new images for your small business, now might be the time to consider doing just that. 

Remember, you don’t need a professional photographer – a smart phone is perfectly adequate – and your images don’t have to be professional quality.   However be sure you have a decent background and good lighting when you take an image, and of course before you use any photos across your channels make sure they’re sharp and convey the message you want!

 

Tips on Tuesday

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When it comes to your social media feeds, we definitely believe in the old adage that it is quality not quantity that counts!

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It is far better to share fewer high quality posts, with excellent information content and sharp images than a whole host of posts which don’t give much information and don’t make the best use of images.

Images don’t have to be professionally taken – however please make sure they’re of a high enough quality not to appear blurry (on both device and desktop) and that if you’re using images you’ve found online, make sure you take note of any copyright thereon!

Putting a little extra time and work into each post will go towards creating social media timelines that work for you.

Tips on Tuesday

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We’ve spoken often about how important it is to add images to your posts on social media.

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Studies show that after 72 hours people only remember 10% of what the read, however with the use of a carefully chosen image, that figure can rise to a massive 65%!

A few times recently, we’ve seen people posting “image for attention” in their posts, and the image used has no relevance whatsoever to the post in question.

Make sure when you use an image, you make it pertinent to your content.  A funny picture is lovely, but if it has no meaning it won’t be long before your followers will get bored.  

There is a vast stock of royalty free images on the web – make sure you choose carefully and share away!

Tips on Tuesday

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They say a picture is worth a thousand words, and this couldn’t be more true!

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Although on the face of it, Twitter isn’t a great platform for image sharing, tweets with images receive 18% more click throughs, 89% more likes and a massive 150% more retweets (source: brandwatch).

It really couldn’t be clearer – use images to augment concise, snappy tweets and watch your engagement grow!

Tips on Tuesday

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For today’s tip we’re making a brief stop off at Facebook.

Facebook Aire Media BlogAs the old saying goes, “a picture is worth a thousand words” and that is absolutely true for Facebook where posts with an image attached get 39% more interaction.

So get those cameras out and get those posts visual and attractive; the increased engagement will make it worth your while!