Tag Archives: followers

Tips on Tuesday

We’ve been discussing the importance of Inclusive Design and how some small changes to your social media posts can make them more accessible to a variety of people.

Emoji image

Emojis are great fun to use, and when used appropriately add a welcome bit of fun to your posts.  However, text-to-speech software reads out a description for every emoji you use, so be careful with the number you include.

Hearing “one gold star” isn’t terrible, but hearing “one gold star” repeated 10 times throughout a message is not only tiresome, but alters the meaning of the entire post.

Remember, in this case less is certainly more!

 

 

Tips on Tuesday

We spoke last week about the important of Inclusive Design and over the next few weeks we’re going to be giving bitesize tips on how to make your social media acessible.

Hashtag image

You’re on social media, you’re using a hashtag right?  Did you know that for best practice when you’re using hashtags, always use CamelCase and capitalise the first letter of every word?

Not only does this mean  that screen readers can read out the hashtags correctly, it also makes them easier to read for everybody else.

This is something we’re certainly going to focus us going forward in our social media posts!

 

Tips on Tuesday

The one size fits all approach never works!

Helping hands

Does your social media plan consider accessibility?

With no such thing as an “average user”, it is vital you ensure your social media strategy covers inclusive design methods.

What is inclusive design? Quite simply inclusive design accounts for diversity—including ability, language, gender, age, and other factors—and enables people to enage in a variety of ways.

Accessibility mattters for social media, because without inclusive design you’re potentially missing out on a large audience.  Did you know 71% of excluded web visitors will simply leave rather than complain?  A survey by Facebook found that more than 30% of people report difficulty with at least one of the following; seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands.

Over the next few weeks we’re going to help you make your social media inclusive and diverse.  After all what is better than creating great, accessible experiences for everyone in your audience?!

Tips on Tuesday

Have you thought about helping your followers get to know you better?

Behind the scenes“Behind the scenes” footage, whether in the form of images or video can be a really valuable type of content for your social media feeds.  Why not share where the magic happens; the stockroom, the factory floor, even your own desk!

Whilst you must be careful not to share anything sensitive or confidential, sharing where and how you work can be a really valuable way of your followers getting to know what is behind the business!

Tips on Tuesday

Have you a goal?

Goal

Now football has resumed in England, albeit behing closed doors we started thinking about other goals!  What is your social media goal?

I’m sure most people will want to use their social media to sell their product or service and that is fine; a great goal.

But you can’t do that unless people see what you post.  Your very first social media goal should simply be to stop the scroll!  Catch people’s attention so they don’t swipe passed your post.

Are your posts engaging with a good image? Spend a little time being adventurous and finding creative ways to catch people’s attention.  After all if you stop the scroll, they may well purchase from you – achieving your other social goals!!

Tips on Tuesday

Today officially marks the 100th day since the UK went into lockdown.

100

Over the past 100 days business have had to adapt to a “new normal” and online presence has become even more important. 

We really feel today is a time to reflect on this unprecedented time in terms of how it has shaped business practice and whether any changes that you have implemented as a result of the lockdown you will be carrying forward.

Have you changed how you post due to Covid-19?  As we move towards some easing of lockdown measures will you carry on with what you’ve been doing online during lockdown?

One thing we’ve noticed is the positive use of social media during this time; from local groups organising support for vulnerable people, to people offering their business expertise for free.  Such relationships can only be a good thing, and we’d love to see that sort of community feel continue when we get back to the “old normal” way of doing things!

Tips on Tuesday

Remember to have fun with your social media feeds.

FunIf things have been different for you during lockdown, and you’re not yet in a position to reopen your business you might be running out of relevant content for your social media feeds.

Don’t be afraid to create posts not directly relevant to your business and especially try and have fun.  Tapping into trending topics can be useful – if it’s #NationalBiscuitDay why not share yours? Create a poll of several options and encourage your followers to interact.

Are you using the time away from normality to rearrange your premises or carry out essential repairs? Don’t forget to document these for your followers.

Why not share images of your work at home space or share tips that work for you for efficient working.

Remember if it isn’t offensive, there’s no such thing as wrong content.  Have a play, have fun and populate your timelines!

Tips on Tuesday

We often look at how you can create content that will enrich your social media feeds for your audience.

Listen

Don’t forget you can use your social media to listen to your audience and find out what they want from you.  Don’t be afraid to ask questions to garner opinion; “did we do this right?”, “which colour of this item do you prefer”.

Remember creating meaningful interaction not only gives you free market research, but also creates relationships with your customers.  After all, a customer is going to be interested in a company that listens to them and gives them what they want!

As we remain in a new normal, it is more important than ever – and could be the difference between survival or not – to listen and adapt how your customers require.

Tips on Tuesday

All our recent posts have been about navigating your way through social media as part of a new way of life.

Timer

Today we want to say, if things don’t go to plan, if you run out of time if you’re juggling working from home with children and their schooling then don’t panic.  If everything just feels overwhelming, then acknowledge that – your feelings are valid!

As cheesy as it sounds, we’re going to channel Scarlett O’Hara here and remind you tomorrow IS another day.   If you feel your “to do” list is unacheivable, delegate! Decide which tasks aren’t essential and move them to a longer term list.  You can only achieve what you physically can, don’t pressure yourself to achieve the impossible!

Be kind to yourself as well as others!

Tips on Tuesday

When you’re in the midst of a pandemic when getting together simply isn’t possible, make use of the tools at your disposal to get together remotely.

Group image

Consider joining Facebook groups with your business page to expand your connections.  You might find you can create mutually beneficial relationships and connections that can assist both your business and others during difficult times.

If you join a local group, think about special offers you can offer to local businesses or customers to make your offering desirable.  Don’t be afraid of posting and getting to know other businesses; local business relationships are never a negative thing!