Tag Archives: followers

Tips on Tuesday

Leave a reply

If you’re in charge of your company’s social media accounts, it can be really hard not to focus on how many followers or “likers” you have.

An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.

What matters most, is the level of connection and relationship with your followers, rather than the number.

Try and shift your mindset from numbers to relationships!

Tips on Tuesday

Leave a reply

Whenever you are new to social media as a method of promoting your business, of course the first thing you notice is how many followers or “likers” you have.

An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.

What matters most, is the level of connection and relationship with your followers, rather than the number.

1500 interested followers who will engage with your content and share your content add way more value than 15000 followers with whom you have no relationship.

Try and shift your mindset from numbers to relationships!

Tips on Tuesday

Leave a reply

Do the images you use in your social media posts meet our rule of six?!

Camera

We know that posts that contain images perform better on social media, but how do you find the perfect image to accompany your post.

We’ve created a handy guide to help you choose the right image: –

  1. Are the images good quality? Images for social media don’t need to be professional quality but they need to be crisp and clear.
  2. Are they attractive? Images must add value to your post – an unattractive image will do the opposite!
  3. Are the images relevant? Make sure the image you choose has some bearing to the content of the post; choosing an image purely because it looks nice despite having no context is not a useful strategy.
  4. Is the image easy to see? If the image is too dark or too small, it will bring little value.
  5. Use text in your images sparingly; remember screen reading devices cannot read text on images so to make your posts accessible put the main text in your post.
  6. Add branding where necessary. Not every image will need branding especially if your profile shots are your logo, but if you choose to do so remember good branding is noticeable but not obtrusive. 

Have fun, enjoy creating and improve your social media channels by adding some great images!

Tips on Tuesday

Leave a reply

Whilst you want to be consistent in the frequency of your posting, make sure you mix up the rest of the details!

Time

Rather than always post at the same time, why not experiment with being active on your social media channels at various times and days e.g. outside normal business hours or on weekends.  By changing when you post, you have the opportunity to engage with a whole different audience.

You can use the analytical tools available on any social media channel to find out when you’re most successful posting time is and reformulate your social media plan to encompass those popular times!

Telescope

Tips on Tuesday

Leave a reply

Do you keep an eye on your competitors?

Telescope

If you have never carried out analysis on your competitors, you’re missing a trick.  Their social media profiles are as public as yours, this is a great way to compare your strategy with theirs are maybe get some ideas on how to change your performance. 

Ask yourself what your competitors are doing well; make a list of their strengths and weaknesses.  Are they posting a particular type of content that is getting them good engagement? 

Once you have taken a look at your competitors’ social media, come up with a plan of action to implement changes to your own social media strategy.  Of course, we would never advocate directly copying posts; but there is no harm in keeping your ideas fresh!

Tips on Tuesday

Leave a reply

Consistency really is key when it comes to your social media performance.

Key Were you posting consistently in 2020 across your social media channels? If not, that should be your number one goal within your social media plan for 2021.  If you want to see tangible results, you need to post regularly.  This will help your followers stay engaged and connected and help your content show up in your followers feeds.

As a minimum, you should ensure you post on your channels at least three times a week.

Tips on Tuesday

Leave a reply

It’s no surprise as we were forced to remain physically distant in 2020, that social media rose to prominence in many marketing strategies, and that is set to continue in 2021.

Meeting2

When creating your social media strategies, focus on engagement, not views or follows/likes.  A big list of followers is not sufficient alone to promote your business, you must convince your viewers to engage with you by creating excellent and interesting content.  Engagement is always a two-way street and ensure you respond to all comments left on your content.

Try and consider what is more important; 1000 followers who simply scroll by your content or 250 engaged followers who will respond, converse and turn that engagement into actively becoming a customer.

Tips on Tuesday

Leave a reply

It’s never easy to be a small business with bigger businesses as competitors and this year has made it harder than ever.

Helping hands

So what can you do to help small businesses out this year and moving into 2021?!

  1. Follow their social media channels
  2. Like a post
  3. Share a post
  4. Engage with their account by leaving comments
  5. Give them a shout out on your social media channels
  6. Tell your family and friends about them – what better than a word of mouth recommendation
  7. Had good service?  Leave a positive review.

Happy helping!

Tips on Tuesday

Leave a reply

We’ve been discussing the importance of Inclusive Design and how some small changes to your social media posts can make them more accessible to a variety of people.

Emoji image

Emojis are great fun to use, and when used appropriately add a welcome bit of fun to your posts.  However, text-to-speech software reads out a description for every emoji you use, so be careful with the number you include.

Hearing “one gold star” isn’t terrible, but hearing “one gold star” repeated 10 times throughout a message is not only tiresome, but alters the meaning of the entire post.

Remember, in this case less is certainly more!

 

 

Tips on Tuesday

Leave a reply

We spoke last week about the important of Inclusive Design and over the next few weeks we’re going to be giving bitesize tips on how to make your social media acessible.

Hashtag image

You’re on social media, you’re using a hashtag right?  Did you know that for best practice when you’re using hashtags, always use CamelCase and capitalise the first letter of every word?

Not only does this mean  that screen readers can read out the hashtags correctly, it also makes them easier to read for everybody else.

This is something we’re certainly going to focus us going forward in our social media posts!