Your online presence is very important, we all know that; and this applies just as much to your website as to your social media channels.

A good website should have: –

1. An engaging biography – make it lively and tell your story.  The more engaging this is, the more likely a potential customer is to read more!
2. Testimonials – do not underestimate the value of word of mouth.  Ask your satisfied customers for a testimonial and upload to your website.  Share your positive feedback!
3. Clear calls to action – make it very obvious how people can contact you.  How they can buy your product.  How they can find more information.  The easier the journey for the site user, the more likely a sale is to occur.
4. Make your social content obvious – a customer might not want to buy something immediately, but if you give them options to follow you, you will remain in their consciousness for when they DO want to make a purchase.

Make your website and social media channels work for you!