Tag Archives: YouTube

Tips on Tuesday

When making a post on any of your social media channels it is important to get a good balance of content.

Mirror

That means not making it all about you!

Make sure your posts are a decent mix of your news together with posts that add value for people reading, sharing interesting content and simply interacting with other people.  There is nothing more likely to make followers hit the big “unfollow” button than a social media feed that contains nothing but posts on what you’re selling.

Be creative, be innovative and share well!

Tips on Tuesday

Picture the scene, you’ve set up your social media profiles and think they look great.  All that’s left is to make them live, right? Wrong!

Anonymous Mask

Before you put anything live, make sure you take a look at it through your customers’ eyes.  Use a private window to view the profiles to make sure they look as good to other people as they do to you!

Such a small and quick activity, but one that could make a huge difference to your online presence.

Tips on Tuesday

Admit it, we’ve all had a sneaky look at who is following us.  And discovered that people have unfollowed us and felt rather affronted!

Follow MeTry and remember that your followers list will be an ever-changing landscape and this is positive!  Don’t be tempted to ask people why they’ve unfollowed you and give ideas to other people!  Continue to post regularly, add value and interact with the people who DO follow you.  For every follower you lose, you will gain new followers to interact with.

Tips on Tuesday

Social media feedback is instant; so don’t be afraid to use it!

Feedback

If you get a positive review on Facebook, or someone tweets about your company, don’t be afraid to share that out and draw people’s attention to it.

Good news is brilliant; blowing your own trumpet through genuine examples of customer satisfaction is a great way to show people how good you are at what you do!

Tips on Tuesday

Remember that half the battle in gaining new followers across your social media is being visible, so it is really important you take every opportunity to alert new contacts as to your social media profiles.

Email image

Make sure you add your social media profiles to your email signatures.  Every email you send will act as a shop window and give your contacts a chance to find – and follow – your profiles.

Make sure you include a clickable link and a clear call to action (“follow us”, “like us” etc).  Make it simple.  Make it quick.

Tips on Tuesday

If you ask any business what is their number one priority, the answer will surely be to generate leads.

Credit Card

Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell.  Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert.  Y

Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you.  Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.

Tips on Tuesday

Remember to make your social media channels work for you.

Drive Traffic

Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram?  Tell them about it on Twitter.  Need your customers to visit your website?  Share a link on Facebook.

Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!

Tips on Tuesday

Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

Binoculars

Don’t be afraid to check out what your competitors are doing on their social media feeds.  Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

  • The content they post
  • Who they follow
  • Who’s following them
  • How often they post
  • Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach. 

Tips on Tuesday

It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

Image of all social media icons

However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.

Tips on Tuesday

We’ve mentioned – on countless occasions – how important it is to have a social media presence, even if you don’t think it fits your business.

Image of all social media icons

Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.* With that statistic in mind, it really makes sense for you to ensure that your social media channels are active!

Making a small change in your marketing strategy could reap great rewards.

(* Source: Sprout Social)