Tag Archives: connect

Tips on Tuesday

So, you’re on social media, great – but don’t be complacent!

Make sure you make it as easy as possible for people to find your social media accounts. It is such a waste if you create great content and there’s no-one there to see it!

Ensure your social media handles are consistent and intuitive. Make sure your profiles and unified and create a strong brand; using the same profile picture across all channels is a great way to be spotted quickly!

Use your marketing literature like a map; whether traditional leaflets or business cards, or online communications such as mailshots or email signatures, always include your social media handles.

Help people to find you and communicate with you, after all that’s what social media is all about!

Tips on Tuesday

Today officially marks the 100th day since the UK went into lockdown.

Over the past 100 days business have had to adapt to a “new normal” and online presence has become even more important.

We really feel today is a time to reflect on this unprecedented time in terms of how it has shaped business practice and whether any changes that you have implemented as a result of the lockdown you will be carrying forward.

Have you changed how you post due to Covid-19? As we move towards some easing of lockdown measures will you carry on with what you’ve been doing online during lockdown?

One thing we’ve noticed is the positive use of social media during this time; from local groups organising support for vulnerable people, to people offering their business expertise for free. Such relationships can only be a good thing, and we’d love to see that sort of community feel continue when we get back to the “old normal” way of doing things!

Tips on Tuesday

“Social media channels give you the chance to be in a room when you can’t be in the room!” ~ Rachel Barratt

In very uncertain times it can be especially hard to know that being together is not possible. Remember you have a wealth of ways at your fingers tips to be in contact with your family and friends even if you can’t be together in person.

Use your social media to check up on loved ones, to create local groups offering assistance and give each other a platform to connect when loneliness is a big concern.

As a business we understand these are particularly worrying times, and we would say your online presence is more vital than ever. Connect with your customers, ensure your business remains in people’s consciousness – remember, whilst we’re all dealing with a new normal there are ways for you to try to adapt. Consider what you can do remotely – can you offer video calls? Training online? Remote support?

We’re all in this together and we WILL get through this.