Monthly Archives: March 2015

Women on Wednesday

To say we had spent a long time trying to think of a clever alliterative title to match our Tips on Tuesday slot would be an understatement.  Especially when we had overlooked the perfect “Women on Wednesday”.

Today was the very first meeting of the West Yorkshire Ladies Mean Business group – you can find us all on here.  A big thank you firstly to Rebecca and Emma for arranging the event and to Myrtle Perk in Bingley for accommodating us.

Today we met with several inspirational business women who for many reasons have changed their direction and their careers and started up their own businesses.  We really enjoyed the event – why not take a few moments to have a look and see who we met: –

Rebecca – who runs a Forever Living franchise.  Find out more about her and her story here. Rebecca is also the brains and power behing the West Yorkshire Ladies Mean Business group.

Julie – who decided enough was enough in her previous career – but then needed something to excite and fill up her time.  She is a Party Lite consultant – have a look at what she can offer.  Incidentally Julie offers the most innovative – and best smelling – business cards we have received to date, in a perfect little package with two lovely candles.

Sadie runs her own photography business, Peppermint Creative,  doing shoots from boudoir to babies, weddings to portraits and everything in between.  Have a look at some of her stunning photos.

Michelle had the wealth of experience we were all there to hear about having run a family business, Pink Pineapple, for over 20 years.  With products from greetings cards to bunting to homewares and gifts, there’s pretty much something for everyone at Pink Pineapple!

Nicola at Barking Mad , which we think is a fabulous and memorable name, who runs lovely home from home boarding for dogs.  What better way to relax on holiday than knowing your beloved pet is having a holiday too?!

Jan was representing Liberties & Co, a local nail, hair and beauty salon which she runs with her daughter.  Having heard about the wealth of treatments they offer, and the beautiful premises they operate from, we will be booking a treatment or two soon.  Why not see what they offer?

Melissa – runs a fabulous shop called Little Annie-Bets making stunning and unique accessories.  And there’s glitter.  Lots and lots of glitter.

Samantha has just started her own cupcake business and makes delightful and delicious looking treats which you can see here In a twist we really like, Samantha also runs Cupcake Cottage which does baking lessons for small groups.

Emma runs her own virtual assistant business.  As she rightly said, all her clients come to her via word of mouth, but we understand she will have a website up and running very soon.  If anyone would be interested in talking to Emma, please do let us know and we will put you in touch with her.

As you can see, we have a wealth of very talented ladies in such a small locality.  All I can say is that it seems like West Yorkshire ladies really do mean business!

Tips on Tuesday

After a few more specific tips, this week we’re concentrating on something that can apply to each and every social media platform you use.

Simply, our Tip on Tuesday this week is respond and engage.  Getting people to like, follow, share and comment is one of the biggest challenges you will face in social media marketing.  Once you have the holy grail of a comment, or a like, or a mention, or a message, my tip is RESPOND.  It doesn’t need to be immediately but it helps to keep your fans and potential customers engaged to know they’re speaking to “someone”.  They may not know your name, but if you’re engaging in personal conversation in response to their actions, you are putting that personal touch in that will, in time, increase your reach and gain customers.

Do you find our Tips on Tuesday section useful?  Let us know if there’s anything in particular you’d like us to cover!

Tips on Tuesday

Doesn’t time fly – for today’s tip we’re focussing on using Facebook for marketing

Facebook now has the option to pin a post at the top of your Page’s timeline for a week. 

USE this tool – place any special offers, promotions, any important announcements at the top of your page and pin them there.  Anyone visiting your site will immediately see the important information you want them to see. 

If you have a special offer you want people to see it and engage, people do not have the time to scroll down through countless other posts until they see something that catches their eye.

Any new status you write will appear below the pinned post until the time period has elapsed or you choose to unpin it.  The formerly pinned status will them simply drop into its chronological position in your time line.

Happy pinning!

Tips on Tuesday

Doesn’t time fly?  Here we are on a Tuesday again and here’s our tip for today.

Again this is a generic tip – and one that could apply to all marketing, not just social media – and can be summed up in three simple words. Create. A. Brand.

It is so important when understanding your clients that you understand how fleeting your appearance on social media is.  You want to be instantly recognisable across every channel you inhabit.  The simple way to do this is make sure you have a catchy logo and make sure your logos match.  It really is that straightforward.  And means someone using Twitter will recognise you from Pinterest, will recognise you from Facebook.   Be the same.  Make your niche YOURS.