“social media”

noun

Websites and applications that enable users to create and share content or to participate in social networking.

The fundamental reason we’re all on social media is to communicate, so don’t forget to implement methods to encourage engagement within your marketing plans.

A great way to get people talking is, very simply, to ask them a question. “What do you think?”, “which do you prefer?”, “how do you feel about…?”. You can always add a Call to Action within your posts to encourage your readers to get in touch!