Tag Archives: Reach

Tips on Tuesday

We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.

For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.

Our very first tip of 2017 is…….organisation!

Image of definition of organisation

Take time in your first week of the year to have a think about your online presence.  Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.

Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.

Tips on Tuesday

For today’s tip we are concentrating on something we have touched on separately but probably not said explicitly.

Wordpress links Aire Media

Very simply, make people aware of where you are!  If you are on Twitter and Facebook and Instagram etc, have links to your accounts clearly visible on your website (and make sure they open in a new tab/window!).

Similarly, make sure your website is clearly linked on all your social media accounts.  Your reach will be greater the more places you are found!

Be visible!


Tips on Tuesday

We thought today’s tip was going to be a Facebook only tip.  But actually it can be applied throughout your social media platforms.

Today’s tip focusses on how often you can and should re-post the same content.  We understand how tempting it is, when you have something really good to say, to just keep re-posting.  But actually, spamming your potential customers can put them off rather than encourage them to engage.

Our tip is to change what you post even when posting the same message.  Change the language, use different pictures, dip into your content and summarise different excerpts.  Facebook especially will penalize your reach if you post the identical status over and over again.

We hope you found today’s tip helpful.  Let’s see those posts people!