Tag Archives: Customer service

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Tips on Tuesday

Many of us feel that, despite our plans to go positively into a new year, the rug has been well and truly pulled from under our feet.

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Today’s tip is a more broad one than purely social media; and that is give yourself the gift of time.  Allow yourself to digest the news of a new lockdown and the impact that will have and don’t feel you have to immediately make – and communicate – decisions.

Once you have formulated your plan, make sure you communicate any changes made to your usual business practices across your online presence and your social media channels.  Do what you need to get through the next few weeks and don’t be afraid to ask for help if you need it.

Stay safe, keep at it and we WILL get through this.

Tips on Tuesday

As we rush head first into 2021, now is a good time to take stock of your online year!

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It’s important to remember that social media – and your wider online presence – is an ever-changing landscape, and this has never been more true than in 2020!

At this time of year we always recommend reviewing your online year.  Check back using social media insights into which posts worked, and which were less successful.  You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said “it’s a good idea to review past mistakes before committing new ones.”

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Tips on Tuesday

Ok, bear with us – we know it is only the 17th November, however that leaves only 5 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!

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Our first tip is one we discuss every year, and whilst the way we celebrate Christmas might look a big different, this year it feels so important to acknowledge this tip.  And that is PLAN A BREAK. The mental load we’ve all had this year has been like no other, and it is so important for mental and physical health that we take time away from work to rest, relax and regroup. 

Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.

We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!

Tips on Tuesday

Do you see the same questions about your industry/product on social media?

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Consider taking the time to collect these questions and write your responses to them.  You can present them as an ongoing thread, or simply share one/two a week as a regular feature.

Potential customers will appreciate the effort in answering their questions before they realise they have them!

Tips on Tuesday

Today’s tip has been inspired by a trending hashtag on Twitter; #SixWordHorrorStory, which made us think what would be a social media horror story?

We came up with “Someone left us a bad review”.

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Terrifying right? It doesn’t have to be!

Everyone will – at some point – received a bad review or negative feedback on their social media, especially when forums such as Facebook make the reviewing process so easy.

Our advice is always respond to the review.  Never delete!  Reply in a courteous fashion, ask for further details about why their experience fell short and offer to solve it for them.

The old adage “there’s no such thing as bad publicity” really comes into its own here, a scenario showing you as a company dealing well with complaints and solving them to a client’s satisfaction is an impressive thing to have on your social feeds.

(Of course, we say never delete but should you receive abuse please do feel free to delete that!)

 

Tips on Tuesday

How often do you listen to your customers?

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Your customers can be the best source of content you have.  Through the power of social media, you have a wealth of information at your fingertips; look at the questions you get asked most often, or what customers are asking most regularly across social media.  Don’t be afraid to check out how your competitors are engaging with their customers too. 

By listening and creating relevant content, you can organically grow your reach whilst becoming a well-known voice within your area. 

Tips on Tuesday

Why not use your social media to tell everyone how great you are?!

Thank you

Ask your customers or clients to use the tools available to them on Facebook or Google to leave you reviews.  If someone sends you a tweet thank you for what you do, share it!

A lot of people don’t feel comfortable sharing their reviews in case it looks like bragging, we say “share away”.  If someone takes the time to review you, you’ve earned it – it is a lovely piece of news to share to all your followers!

(And if you use other companies, why not return the favour and leave them some feedback!)

Tips on Tuesday

Ok so here’s the thing.  You’ve created a fantastic social media profile, now you can relax, right?  WRONG!

ProfileAlways make sure your profile is up-to-date.  Make sure any website changes are reflected therein.  Keep on top of contact changes, changes to contact details and changes to team members.

There’s nothing more frustrating for a potential customer than to follow a link on your social media only to find it is out of date.  The customer is trying to contact you – make it easy for them! It is unlikely you’ll get a second chance.

Tips on Tuesday

It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

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However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.

Tips on Tuesday

Today’s Tip is a general marketing tip for any business.

Aire Media Google My Business

Make sure you register on Google My Business,  This is a free service which helps your listing appear when people are searching for your business or businesses like yours on Google Search and Maps.

You can keep your content fresh and useful by adding your website, address, opening hours and contact details together with images and an option for your clients to review.

Who could ask more from a free service – as the old saying goes, you really don’t get much for nothing these days!