It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.