How often do you listen to your customers?

Your customers can be the best source of content you have.  Through the power of social media, you have a wealth of information at your fingertips; look at the questions you get asked most often, or what customers are asking most regularly across social media.  Don’t be afraid to check out how your competitors are engaging with their customers too. 

By listening and creating relevant content, you can organically grow your reach whilst becoming a well-known voice within your area.