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Safer Internet Day 2021

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Did you know that Tuesday 9th February 2021 is Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

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  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  There’s some great advice on UK Safer Internet Centre on how we can all work towards making #AnInternetWeTrust.

Tips on Tuesday

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Consistency really is key when it comes to your social media performance.

Key Were you posting consistently in 2020 across your social media channels? If not, that should be your number one goal within your social media plan for 2021.  If you want to see tangible results, you need to post regularly.  This will help your followers stay engaged and connected and help your content show up in your followers feeds.

As a minimum, you should ensure you post on your channels at least three times a week.

Tips on Tuesday

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Is it time to freshen up your social media channels by creating new photographic content?

CameraIf it has been a while since you took new images for your small business, now might be the time to consider doing just that. 

Remember, you don’t need a professional photographer – a smart phone is perfectly adequate – and your images don’t have to be professional quality.   However be sure you have a decent background and good lighting when you take an image, and of course before you use any photos across your channels make sure they’re sharp and convey the message you want!

 

Tips on Tuesday

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One of the great things about social media is the ability to create ways to be together, even when that might not be possible in person.

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Social media gives you the ability to connect and create a community. If you’re looking to grow your social media community, why not find some ways to collaborate with other like-minded businesses.  For example could you create a joint giveaway?  Could you work together to create some content that offers great advice relevant to both your businesses?

Remember, working with another business will also give you access to their followers; some of whom may be potential customers.

Tips on Tuesday

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Whilst creating content is key across your social media platforms, there are of course those days when inspiration simply doesn’t strike.

2021 calendar

A really great way to help you out on those days when you’re suffering a bout of writer’s block is to create a social media calendar.  Quite simply pull together a list of dates that mixes key dates that are important to your business (maybe a sale, a new product launch, the anniversary of your opening) and more national dates you can have fun with e.g. National Cup of Tea Day, National Biscuit Day.

Dates like these give an immediate way to create content and have fun when you might be struggling for something to say.  Followers like to see the people they follow have fun, so don’t be afraid to let loose and create some great new content for dry spells!

Let us know what your favourite social media day to celebrate is, the more unusual the better!

Tips on Tuesday

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It’s no surprise as we were forced to remain physically distant in 2020, that social media rose to prominence in many marketing strategies, and that is set to continue in 2021.

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When creating your social media strategies, focus on engagement, not views or follows/likes.  A big list of followers is not sufficient alone to promote your business, you must convince your viewers to engage with you by creating excellent and interesting content.  Engagement is always a two-way street and ensure you respond to all comments left on your content.

Try and consider what is more important; 1000 followers who simply scroll by your content or 250 engaged followers who will respond, converse and turn that engagement into actively becoming a customer.

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Tips on Tuesday

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Many of us feel that, despite our plans to go positively into a new year, the rug has been well and truly pulled from under our feet.

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Today’s tip is a more broad one than purely social media; and that is give yourself the gift of time.  Allow yourself to digest the news of a new lockdown and the impact that will have and don’t feel you have to immediately make – and communicate – decisions.

Once you have formulated your plan, make sure you communicate any changes made to your usual business practices across your online presence and your social media channels.  Do what you need to get through the next few weeks and don’t be afraid to ask for help if you need it.

Stay safe, keep at it and we WILL get through this.

Tips on Tuesday

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As we rush head first into 2021, now is a good time to take stock of your online year!

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It’s important to remember that social media – and your wider online presence – is an ever-changing landscape, and this has never been more true than in 2020!

At this time of year we always recommend reviewing your online year.  Check back using social media insights into which posts worked, and which were less successful.  You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

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Although it seems a bit of a cliche, don’t be afraid to harness the season!

Christmas Tree

Have a think of some creative ways you can bring some festive fun into your social media marketing.   Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.

Some great festive content is a really simple way of making use of what is going on around you – and some trending topics – to engage with current and new followers.  Whilst the way we celebrate Christmas may look a little different this year, and the way you engage with your customers in person might need to be within certain parameters, you can be as creative as you want on your social media.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

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It’s never easy to be a small business with bigger businesses as competitors and this year has made it harder than ever.

Helping hands

So what can you do to help small businesses out this year and moving into 2021?!

  1. Follow their social media channels
  2. Like a post
  3. Share a post
  4. Engage with their account by leaving comments
  5. Give them a shout out on your social media channels
  6. Tell your family and friends about them – what better than a word of mouth recommendation
  7. Had good service?  Leave a positive review.

Happy helping!