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Tips on Tuesday

When you’re populating your social media feeds, don’t be afraid to deviate from your plans.

Planning

We’re big fans of creating social media plans – whether you choose to do that weekly, monthly or even yearly – however it’s important to remember that a plan is just an intention of activity!

Don’t feel constrained by what you wrote in your plan – it can be so important – and beneficial to you – to be spontaneous on social media.  Keep an eye on what’s happening around you and get involved, don’t avoid interesting content because it doesn’t appear at the “right” time!

Tips on Tuesday

Why not use your social media to tell everyone how great you are?!

Thank you

Ask your customers or clients to use the tools available to them on Facebook or Google to leave you reviews.  If someone sends you a tweet thank you for what you do, share it!

A lot of people don’t feel comfortable sharing their reviews in case it looks like bragging, we say “share away”.  If someone takes the time to review you, you’ve earned it – it is a lovely piece of news to share to all your followers!

(And if you use other companies, why not return the favour and leave them some feedback!)

Tips on Tuesday

If you blog and like to share your work across your social media, think about how you’re sharing your content.

Link image

Rather than simply sharing the blog title, why not include an excerpt from your blog; or a relevant quote from somebody else that reflects what you’re blogging about.

An engaging snippet of content will encourage your readers to read more!  Don’t be afraid to share excellent content more than once, by using difference quotes and images to drive traffic to your site.

Tips on Tuesday

We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.

Announcement image

That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.

If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.

We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.

Give it a try!

 

Tips on Tuesday

Did you know that Tuesday 5th February 2019 is Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

Safety

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  The fab people at Action for Children made this fab infographic detailing age limits across all major social media channels.

Age Restrictions

If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!

Tips on Tuesday

One of the biggest battles on social media is getting people to follow you!

Follow

Make it easy for people! Include links to your social media feeds on your literature, your business cards and even on your email signatures.

The easier you make it for people to find you, the more likely they are to follow you.  Remember that when it comes to number of followers, quality is far more important than quantity.  Far better to have 500 engaged, relevant followers who are interested in you and what you have to say, than 1000 more transient followers!

Tips on Tuesday

January is a great time to consider making changes to your social media posting plans.

Have you thought about changing the times you post?

Clock image

Try posting (or scheduling a post) for just before or just after the hour.  If people are leaving meetings a touch early, it’s a great time to check their social media.  And indeed if they’re running a few minutes late? They might check their social media on the way to their next appointment.

Think about ensuring some of your posts appear over common lunch hours. When do you check your social media feed? That’s right, in your lunch break.  Make use of people’s habits to create opportunity!

 

Tips on Tuesday

With January being the traditional month to think about positive changes, why not apply that thought to your social media channels too?

Profile

January is the perfect month to set some time aside to review your social media profiles in-depth.  Ask yourself whether the information is still relevant and correct.  Have you made any changes in 2018 which you can reflect in your profiles – both personal and business? Make sure your profile images are recent and of good quality. 

It is also really important to see whether the social media channels themselves have made changes giving you new tools to improve your profiles.

Remember, your social media profile is your shop window so really make sure it meets best practice.

Tips on Tuesday

Hopefully you’re reading this following a restful festive break and you’re ready to really get stuck into 2019!

Planner image

At this time of year we like to make a rough schedule of our social media marketing plan for the year; think about promotions you might like to run, any events you’re going to be attending and schedule in social media posts for these.

Whilst we never make a firm social media calendar – after all social media is reactive – we like to have some content pencilled in.  Somehow it makes planning for the year a lot less scary when you KNOW you have things to talk about!

Let us know how you make your plans!

Tips on Tuesday

For our very last tip of the year, our advice to you is….have a break!

Christmas image

Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2019.  By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.

A very Merry Christmas and a happy and successful 2019 to all!