Tag Archives: customer

Tips on Tuesday

We’ve recently been discussing Inclusive Design and how you can make small changes to ensure your social media presence is fully accesible.

A really simple way of ensuring screen-readers can accurately represent your posts, is by ensuring that you add an image description. This means that anyone using a screen-reader can quite simply have the details of the image you use to support your content read out to them.

Whilst social media platforms make it easy to add alternative text (alt text) to your images, it’s best to include your descriptions in the body of each post. You can simply add it in brackets or at the bottom of your post.

Remember descriptions don’t need to be lengthy, but simply represent the image e.g. “cat sitting on a rug”.

Tips on Tuesday

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In the past few weeks we’ve been discussing Inclusive Design and how you can make small changes to your social media presence to ensure they’re accessible to as many people as possible.

We’ve long been an advocate of video content on your social profiles, but did you know to be fully accessible all your videos should be subtitled?

Not only do subtitles create a user-friendly experience for people with hearing impairments, but they also enhance the viewing for people not watching in their native language or for people who are in sound-off environments. Imagine such a small change making your video accessible to so many more people!!

Tips on Tuesday

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We’ve been discussing the importance of Inclusive Design and how some small changes to your social media posts can make them more accessible to a variety of people.

Emojis are great fun to use, and when used appropriately add a welcome bit of fun to your posts. However, text-to-speech software reads out a description for every emoji you use, so be careful with the number you include.

Hearing “one gold star” isn’t terrible, but hearing “one gold star” repeated 10 times throughout a message is not only tiresome, but alters the meaning of the entire post.

Remember, in this case less is certainly more!

Tips on Tuesday

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“A small group of thoughtful people could change the world” ~ Margaret Mead

Have you thought about joining local Facebook groups? If you’re running the type of business that serves the local area, community groups can be a great way of sharing news, offering your services and just connecting with new people.

Remember the golden rules – give as much as you take; if you can’t help a potential customer but know someone who can why not give them a recommendation? And always, ALWAYS abide by the admin rules on advertising; there’s nothing worse than a business being kicked out of a group because they’re spamming the members!

When times are difficult, being involved in the local community can really make a difference!

Tips on Tuesday

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As the saying goes “a change is as good as a rest“, and right now everyone is living through a lot of changes!

With the national (and international) situation so fluid, you need to remember to communicate any changes that affect your business as quickly as you can, and to reach as many people as you can.

Use your social media channels to share messages on opening times, limits on numbers of customers permitted in your premises, how to book your services (you can even use Facebook’s own tool for this!).

It is so hard to deliver excellent customer service when you’re dealing with changes to what you can and can’t do. You can however have excellent communication skills and let your customers know what you’re doing and how you’re doing it!

Tips on Tuesday

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Do you have a best-selling product or service?

Do you find yourself repeatedly recommending the same thing to customers? If so, why wait to be asked! Share your best-sellers to your wider social media audiences with an explanation as to why! Every so often it is really ok to blow your own trumpet, and this is one of those occasions!

Tips on Tuesday

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Do you see the same questions about your industry/product on social media?

Consider taking the time to collect these questions and write your responses to them. You can present them as an ongoing thread, or simply share one/two a week as a regular feature.

Potential customers will appreciate the effort in answering their questions before they realise they have them!

Tips on Tuesday

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Have you a goal?

Now football has resumed in England, albeit behing closed doors we started thinking about other goals! What is your social media goal?

I’m sure most people will want to use their social media to sell their product or service and that is fine; a great goal.

But you can’t do that unless people see what you post. Your very first social media goal should simply be to stop the scroll! Catch people’s attention so they don’t swipe passed your post.

Are your posts engaging with a good image? Spend a little time being adventurous and finding creative ways to catch people’s attention. After all if you stop the scroll, they may well purchase from you – achieving your other social goals!!

Tips on Tuesday

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Today officially marks the 100th day since the UK went into lockdown.

Over the past 100 days business have had to adapt to a “new normal” and online presence has become even more important.

We really feel today is a time to reflect on this unprecedented time in terms of how it has shaped business practice and whether any changes that you have implemented as a result of the lockdown you will be carrying forward.

Have you changed how you post due to Covid-19? As we move towards some easing of lockdown measures will you carry on with what you’ve been doing online during lockdown?

One thing we’ve noticed is the positive use of social media during this time; from local groups organising support for vulnerable people, to people offering their business expertise for free. Such relationships can only be a good thing, and we’d love to see that sort of community feel continue when we get back to the “old normal” way of doing things!

Tips on Tuesday

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We often look at how you can create content that will enrich your social media feeds for your audience.

Don’t forget you can use your social media to listen to your audience and find out what they want from you. Don’t be afraid to ask questions to garner opinion; “did we do this right?”, “which colour of this item do you prefer”.

Remember creating meaningful interaction not only gives you free market research, but also creates relationships with your customers. After all, a customer is going to be interested in a company that listens to them and gives them what they want!

As we remain in a new normal, it is more important than ever – and could be the difference between survival or not – to listen and adapt how your customers require.

Aire Media

For all your Social Media Training, Education and Support needs

Tag Archives: customer