We can’t say this enough times, but make your content eye-catching!
People don’t read social media channels in full, then scan their timelines quickly and transiently, only stopping when something catches their interest.
Your unique challenge on social media is to stop the scroll! The first post of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.
Don’t be afraid to stand out on social media; if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!