At this point in the year we always recommend starting to consider your social media strategy for the next 12 months.

As with all good strategies, you first need a goal. Now is the time to decide what your social media goals are for the upcoming period. Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for! Don’t forget, the goal isn’t set is stone. It can, and should be, amended throughout the year by regularly reviewing your strategies and key performance indicators.

Step one, decide upon your goals!!