Probably the single most important tip you’ll read today and a cautionary tale.
If you include a link to your website in your social media posts PLEASE make sure the link is both active for clicking and working correctly!
There is nothing more frustrating to someone who is interested in what you’re saying than trying to follow a link to find out more and it doesn’t work. You likely won’t be given a second chance!
A very short tip on Tuesday this week….and you’ll see why.
Everyone is aware of the 140 character limit on Twitter so a great way of maximizing those characters is to use shortening software for any web links. These services take a long URL and condense them down to use less characters – perfect for inserting into a tweet! We use them regularly – go on, check out our Twitter feed to see!
Our two favourites are Bit.ly and Goo.gl – both of which come with tracking and stats on clicks.