You’ve written a great blog post, or you have a great special offer on, or you have a really important event coming up; what is the best way to ensure messages like this are really visible on your social media channels?

We’re big fans of the “pinned post” facility on both Facebook and Twitter.

When you’ve shared your link, or written your content – make sure you pin that post.  This keeps the post at the top of your Facebook page, whilst on Twitter it means the tweet is pinned to your profile, keeping it easily visible when people check your page!

Whilst a pinning facility isn’t currently available in the same way on Instagram, you can create Stories and add pertinent content thereto.  Stories can be pinned into your Instagram profile and sorted by genre.

A word of warning, make sure once the content is outdated, you remove the pin, thus returning the content to the relevant place by date on your timelines.  There’s nothing worse than seeing a great product you want to buy, only to find out it was on sale 6 months ago!