January is a great time to consider making changes to your social media posting plans.
Have you thought about changing the times you post?
Try posting (or scheduling a post) for just before or just after the hour. If people are leaving meetings a touch early, it’s a great time to check their social media. And indeed if they’re running a few minutes late? They might check their social media on the way to their next appointment.
Think about ensuring some of your posts appear over common lunch hours. When do you check your social media feed? That’s right, in your lunch break. Make use of people’s habits to create opportunity!