Tag Archives: marketing

Tips on Tuesday

We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.

For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.

Our very first tip of 2017 is…….organisation!

Image of definition of organisation

Take time in your first week of the year to have a think about your online presence.  Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.

Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.

Tips on Tuesday

For today’s Tip on Tuesday we are visiting LinkedIn.

LinkedIn Logo for Aire Media

In a previous Tip on Tuesday (which you can read here) we spoke about the important of your company profile on LinkedIn.

In addition, we really want to emphasise how important your personal profile is on LinkedIn, especially if you’re the face of the business.

Make sure your bio is snappy and informative, make sure all your contact information is up to date and that all your experience is reflected.

It is pointless having an amazing company profile if your personal profile lets you down.  You want to wow potential contacts and make them want to get in touch to use your services!

 

Tips on Tuesday

For today’s Tip on Tuesday we’re going to be looking at Facebook and how we can create business relationships on there.

Facebook Aire Media Blog

I think many people see Facebook as a more frivolous social media vehicle.  However, you can just as easily make business contacts. Find a page you want to make contact with and “Like” them, but make sure you Like them as your business page and NOT as your personal profile.

To do this, head to their profile page.  You will see the standard “Like” button, together with further buttons.

How to Like as Business Page

If you hover the cursor over the “More” tab, you will get a drop down menu, one of which is “Like as your page”.  Selecting this option will bring up a list of all pages you manage and you can select which page you want to Like as. 

Alternatively, from your business homepage, click the “See Pages Feed” section on the right hand side of your homepage which will bring up a “Like Other Pages” option.

The bad news is that you can only do this from a device via a browser and not using the Facebook/Facebook Pages app.

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Tips on Tuesday

Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.

Question mark image

Very early in our Tips on Tuesday segment, we did a post on creating a brand.  I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.

 Make sure your logo also appears on your website and as a favicon.  You really cannot overuse that image which makes you visible. 

As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery! 

Tips on Tuesday

For today’s tip we’re going to take a look at Facebook profiles

Facebook Aire Media BlogIt is really important to ensure that your company information is as complete as possible on Facebook.  A lot of people think because it is “only” Facebook that this doesn’t matter, but it makes a good impression and is a free and easy way of getting all your relevant information in the public domain.

Make sure your profile includes your website address, your location, your opening hours and a concise description of what your business does.  It is also important that when you’re choosing the relevant business type you choose the most appropriate.

Remember a good Facebook profile makes a good first impression!  It also makes it easy for your customers and potential customers to find you.  Isn’t that great?!

Tips on Tuesday

Today’s tip is about using a new tool on Twitter.

TwitterTipsAireMedia

Did you know you can now add Gifs into tweets?  This can be a really great marketing tool.  It won’t work for every tweet you write, but add an appropriate Gif into one of your tweets and it will catch people’s eye.  Don’t overuse the tool, but a carefully shared Gif can ensure certain tweets reach further.

 

 

Tips on Tuesday

For today’s Tip on Tuesday we’re going to look at LinkedIn.

LinkedIn Logo for Aire Media

LinkedIn in a great way of networking if your marketing model is business to business.

Keep your company profiles spruced up.  That isn’t to say you need to have masses of content.  But keep what you have fresh and current.

Make sure your logo is on your page together with your employees’ details.  Ensure all contact details are up to date and your website is clearly linked.

Make it easy for potential customers to contact the person they need to!  The easier it is for them, the more likely they are to do it!

Tips on Tuesday

For today’s Tip on Tuesday we’re going to work with Pinterest.

Pinterest Logo Aire Media

Pinterest is a really great way of showing your company’s personality.  You can afford to be a little frivolous on Pinterest. 

Why not create boards for all your employees to share the things they love.  It changes a faceless company into a group of people potential customers can really relate to because their personality shines through.

It’s great to be professional.  It is brilliant to be professional with personality.

Tips on Tuesday

For today’s Tip on Tuesday we are going to take a look at YouTube.

YouTube Logo

Did you know that YouTube is the second largest search engine and processes over 3 billion searches a month.

Having a YouTube channel can be a real bonus for your brand……if you use it wisely.  Keep videos professional looking and less than one minute in length.  lengthy videos simply lose people’s attention and it is virtually impossible to get them back!