For today’s Tip on Tuesday we’re going to visit Twitter and give you a tip that could be the difference between getting a new customer and losing them.

There’s no easy way to say this but on Twitter you have a three-second check out time.  That means three seconds before someone will click away from your profile.  It is therefore essential that you have your profile completely filled in.

Make sure your company logo is your avatar and you have a header image of the right size.   Ensure your bio is filled in with a succinct, yet informative few lines about your company and what you do.  If it is pertinent to your business, remember to put a location – although we see no harm in inputting this whether you’re location-based or not.  Finally, and most importantly ensure your website is there – that means all potential customers have to do is click.  If you make it easy for people to find you, they will!