Hands up who loves the thought of using video on your social media channels but never gets around to it?! Did you know that 82% of global Internet traffic in 2022 came from video?
Short videos are a really great way to grab people’s attention on social media and drive interaction and conversation. Social media success lies very much in your ability to share worthwhile content in small chunks, and videos should be no different.
Videos are a terrific way of increasing your brand exposure. After all, if a picture is worth a thousand words, imagine what a video could be worth?! Whilst you don’t need to spend a fortune on a professional video, you must make sure your images are sharp and the sound quality is good. You don’t want to damage your brand by sharing substandard content.
Videos can give your business some personality and allow viewers to see the people and processes behind your brand. Human interest can drive interaction in a much more positive way than purely sales-based posts.
Why not give yourself a challenge, pick up your video camera and get shooting!