Tips on Tuesday

Remember that half the battle in gaining new followers across your social media is being visible, so it is really important you take every opportunity to alert new contacts as to your social media profiles.

Email image

Make sure you add your social media profiles to your email signatures.  Every email you send will act as a shop window and give your contacts a chance to find – and follow – your profiles.

Make sure you include a clickable link and a clear call to action (“follow us”, “like us” etc).  Make it simple.  Make it quick.

Tips on Tuesday

We’d really like to talk about how valuable LinkedIn groups can be.

LinkedIn Groups

Whatever your sector, find and get involved with relevant industry groups.  LinkedIn groups are a great way of making connections whilst discussing current issues and learning new ideas.  They are a really valuable way of online networking, which will hopefully create and nurture new and important relationships.

Being actively involved in a group will mean you get noticed; and of course getting our business noticed is what we all hope to achieve!

Tips on Tuesday

If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

Chat

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming.  It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

Give it a whirl!

Tips on Tuesday

If you ask any business what is their number one priority, the answer will surely be to generate leads.

Credit Card

Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell.  Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert.  Y

Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you.  Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.

Tips on Tuesday

Remember to make your social media channels work for you.

Drive Traffic

Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram?  Tell them about it on Twitter.  Need your customers to visit your website?  Share a link on Facebook.

Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!

Tips on Tuesday

One of the biggest goals we have when using social media is stopping people from scrolling by without viewing your content.

Video Camera

Why not think about using videos in your postings?  Videos can easily create warm audiences; which is just what you’re looking for!

Ensure your videos are fun, relevant and have captions so people can watch without sound.

Lights, camera, ACTION!

Tips on Tuesday

Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

Binoculars

Don’t be afraid to check out what your competitors are doing on their social media feeds.  Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

  • The content they post
  • Who they follow
  • Who’s following them
  • How often they post
  • Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach. 

Tips on Tuesday

An issue we’ve heard much about in recent months….and we don’t want to add to the pressure!

GDPR.

EU Flag

The General Data Protection Regulation (GDPR) deals with data protection and privacy for all individuals within the European Union and the European Economic Area.

Before 25th May 2018 you must ensure you are GDPR compliant.  So our tip for today is find out what changes you need to make and ensure they’re active by the deadline!

Tips on Tuesday

Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.

TwitterTipsAireMedia

Our tip today is talking about the retweet. 

Twitter retweet arrowsRetweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting.  Don’t spam your followers with random retweets all day.  Make sure content is non-controversial, pertinent and relevant! 

Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!

Tips on Tuesday

We’ve mentioned this tip in part before, but we’re going to extend it a little here.

SPAGLogo

We’ve often emphasised how important it is to ensure there are no errors in your social media postings; but it’s really important that you apply that to your website too.

Your website is, in effect, a shop window.  If it is littered with spelling errors, then you’re already fighting an uphill battle to get customers to engage with you.

Copy and paste all the text from your website into a programme like Word (other programmes are available!) and make sure your spelling, grammar and punctuation are perfect!