It can be very tempting to use social media as a platform to try to sell as much as you can. After all they’re free platforms, so any material return on your time investment is a profit.
However, don’t be tempted to do the hard-sell and nothing else. There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”.
Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content. All will still encourage customers to keep following you because you’re interesting. Keep them interested and you’re more likely to convert to a sale.
We’ve mentioned – on countless occasions – how important it is to have a social media presence, even if you don’t think it fits your business.
Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.* With that statistic in mind, it really makes sense for you to ensure that your social media channels are active!
Making a small change in your marketing strategy could reap great rewards.
Today’s little gem of social media wisdom is something that we think is really important.
You’ll know from previous Tips on Tuesday posts that we’re a massive fan of tapping into trending hashtags to gain exposure on Twitter.
That said, make sure any hashtags you use are relevant and appropriate. Using a hashtag that has nothing to do with what you’re saying or any services you offer will just make you noticeable for the wrong reasons. Similarly, be careful when discussing anything controversial or upsetting; again your social media feed is your public image.
Rachel McNamara is an incredibly busy woman. Not only does she run Ressolutions, which is an independent business consultancy specialising in improving customer service, she also co-owns Anarchy Sailing, owns Sailing for Success and co-owns The Crew House.
Having met Rachel on an online networking group, specifically aimed towards women in business, we had several discussions over the assistance Rachel needed and we were delighted that Aire Media seemed a really great fit at providing the all important exposure needed for three of her projects. Certainly these three projects have so much visual worth that having a strong and visible online presence is vital.
We formulated a plan with Rachel involving regular posts on social media, streamlining and managing a number of her websites and generally helping her to have an online presence, freeing up some of Rachel’s valuable time for her other endeavours.
We’re delighted to have forged a partnership with such an inspirational business woman!
Instagram is such a great option for marketing, especially if your business is image heavy.
Remember to be hashtag savvy! There’s a wealth of available hashtags on Instagram, make sure you use pertinent ones that count! Each time you tap a hashtag into your post, a drop down list will come up showing how many times each has been used. By all means create your own hashtags, but make sure you use trending ones too! There’s no point showing a great image if no-one is going to see it.
Some of our favourite – and most popular hashtags are: –
When you’re posting on any of your social media channels it is important you post with your voice!!
Don’t post as you think you should, post to give value. If you’re not posting honestly, it will be obvious and will not have the desired effect of gaining followers and converting those followers into customers. Whilst imitation is the sincerest form of flattery, it also isn’t allowing YOUR voice to be heard.
Find your authentic voice and use it to build your brand.
A handy little 3-point checklist for all your social media posts: –
Have you checked your spelling and grammar?
There’s nothing designed to fill potential customers with a sense of dread than poorly spelled communications, littered with grammatical errors. After all, if you can’t get your postings right, who says you can get the job right!
2. Have you checked your links work?
Imagine the scenario. You’ve hooked a customer; they’re interested in what you say and follow the link to your website…except it doesn’t work. It is unlikely they will bother again!
3. Are your images clear?
Images are great – we all love pictures and they definitely make social media posts more interesting. Do make sure they’re clear on all devices and that the image is relevant to the post!
A flying visit to Facebook today, for our weekly social media tip.
Business pages give you the opportunity to fill in what Facebook calls “Our Story”, which is a space on your business homepage where you can give a little more detail about your business and what services or products you offer.
We think filling this in with some interesting information about you and your business is a great way of giving a really finished looked to your business homepage. And let’s face it, who doesn’t love another free way of getting your message out there; after all, isn’t that what social media is about?!