Tips on Tuesday

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Although it can seem a bit of a cliche, don’t be afraid to harness the season!

Have a think of creative ways you can bring some festive fun into your social media marketing. Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one. Share your office decorations, share photos of your staff dressed up for Christmas, are you participating in Christmas Jumper Day!

Great festive content is an effortless way of making use of what is going on around you – and some trending topics – to engage with current and new followers. Whilst the way you engage with your customers might need to be within certain parameters, you can be as creative as you want on your social media.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

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As we continue to wind down the year by prepping for next, it’s the best time to consider your social media strategy.

Don’t be afraid to repeat what works!

Over time you will notice patterns as to what content gets the most favourable response.  A good response shows good engagement, which is what you’re aiming for.  Use the analytics you have available to note which posts work best and repeat that type of posting. Make social media work for you!

Tips on Tuesday

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Oh, it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks on Monday!

It is very likely your working hours will be affected by the Christmas break. Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.

People are busy over Christmas – that’s a fact. If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!

Tips on Tuesday

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Ok, bear with us – we know it is only the 14th of November, however that leaves only 5 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!

Our first tip is one we discuss every year and this year it feels so important to acknowledge because life is hard! And that is PLAN A BREAK.

We are all carrying a huge mental load, and it is so important for our health, both mental and physical, that we take time away from work to rest, relax and regroup. 

Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.

We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!

Tips on Tuesday

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There are only two sorts of people on social media, those who want more followers and those who are lying!

I’m often asked by clients how they can quickly increase their followers. The short answer is you can’t!

Social media is very much a slow burn. Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers. When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years. 

Remember, the number of likes and followers you have is nothing more than a measure of vanity. What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!

Tips on Tuesday

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With 2024 fast approaching (how did that happen?!) now is a good time to take stock of your online year!

It’s important to remember that social media – and your wider online presence – is an ever-changing landscape!

At this time of year, we always recommend reviewing your online year. Check back using social media insights and analytical tools into which posts worked, and which were less successful. You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said, “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

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At this time of year, we always recommend starting to consider your social media strategy for next year.

As with all good strategies, you first need a goal. Now is the time to decide what your social media goals are for the first quarter of 2024. Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for! Don’t forget, the goal isn’t set is stone and can be amended and adapted throughout the year by regularly reviewing your strategies.

Step one, decide upon your first goal!!

Tips on Tuesday

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We’ve spoken often about how important it is to add images to your posts on social media.

Studies show that after 72 hours people only remember 10% of what the read, however with the use of a carefully chosen image, that figure can rise to a massive 65%!

A few times recently, we’ve seen people posting “image for attention” in their posts, and the image used has no relevance whatsoever to the post in question.

Make sure when you use an image, you make it pertinent to your content.  A funny picture is lovely, but if it has no meaning it won’t be long before your followers will get bored.  

There is a vast stock of royalty free images on the web – make sure you choose carefully and share away!

Tips on Tuesday

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Tuesday 10th October is World Mental Health Day – a day to talk about mental health without the fear of stigma and to show mental health matters to everyone.

Concerns about the negative impact of social media are well documented, but in fact there are some really positive ways social media can help mental health: –

  1. Social media provides people with a platform that enables them to be in contact with someone at any time, in any location. The Covid pandemic proved how difficult it was when in-person interaction wasn’t possible and social media during that time became a vital tool for many people to stay connected and to carry on their social relationships.
  2. The anonymity afford by social media can give users a safe space to discuss their own experiences with mental health whilst avoiding any stigma.
  3. Build community by joining local groups; whilst online relationships can be valuable and special, social media platforms offer users chance to make in-person connections in their local area – thus creating a community-based support network.
  4. Social media can help you strengthen existing relationships – especially when distance is a factor. The ease (and lack of cost!) for messaging and chatting can be really important to continue a bond when meetups aren’t possible. It can also be really beneficial for groups such as older people, or people with life-limiting conditions that might make leaving the home difficult.
  5. A common dilemma among people with mental illness (including depression) is the reluctance to talk to people closest to them about their problems. More and more young people are turning to the internet for health advice, including topics such as contraception, acne treatments, etc. A search with the hashtag #MentalHealth on the TikTok app showed more than 16.4 billion views. In fact, many teens will post online what they’re reluctant to discuss in person, which makes intervention by concerned friends and peers more possible.

A study by the Harvard School of Public Health concluded: –

“The findings suggest that as long as we are mindful users, routine use may not in itself be a problem. Indeed, it could be beneficial.”

So, if you need to talk to someone, remember it’s great to talk – there’ll be someone to listen. Reach out!

Tips on Tuesday

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Did you know it is just under 12 weeks until Christmas Day (sorry….sorry!)

Christmas

Use your time wisely! Make sure you have relevant social media goals for the next 12 weeks with a firm idea of what you want to achieve before Christmas. As always given the time constraints, make sure your goals are achievable!

Don’t be afraid to share your company’s Christmas traditions across social media – giving yourself a little more personality at this time of year can be a great thing. 

It is also important to schedule in a break! Don’t be afraid to take some time off from your social media schedule over the festive season, with a view to coming back refreshed and ready to go in January!

You have less than 12 weeks…. how are YOU going to use them?