Tag Archives: Twitter

Tips on Tuesday

January seems to be flying by at an alarming rate and we hope you’re putting into practice our advice from our new year series on Organisation. The first parts of the series can be found HERE (where we talk about organising your schedule), HERE (where we discuss allocating roles effectively) and HERE (where we look at reviewing your processes).

For today’s tip we’re advising you to make sure you ALWAYS find time to check social media for notifications.

We advise spending a few minutes each day just checking to see whether you have any notifications on your social media channels. This doesn’t need to be scheduled into your social media plan as it can be somewhat of a moveable feast, but its important that you regularly check and respond to those that need responding to.

You don’t want to miss out on potential clients by missing them contacting you on your social media.

We’ll be back next week with the final of our January tips .

Tips on Tuesday

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As you know for Tips on Tuesday throughout January we’re working on an organisation theme, the first two tips can be found HERE and HERE.

Continuing with the theme to help you aim for an efficient and effective 2017, our tip today is review. Whilst it is so important to actually have a social media presence, it is equally important to know that you’re doing it right. A poor executed social media account can be as off-putting to potential customers as not having one at all.

Schedule regular reviews throughout the year to look into what you’re doing, find out which posts performed best and play with your upcoming posts to do more of the same. If you find a post that didn’t work well, try to determine why so you can avoid making the same mistake!

Keep your content crisp and effective to be noticed.

Tips on Tuesday

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We’re here to share the second tip in our January series on getting yourself ready for an efficient year on social media.

Make sure you allocate roles effectively. Use the talents of your staff and make sure they’re aware you want them to do regular social media updates. Make sure it is a visible part of their job description and not something you assume they will be doing.

Have regular meetings with them and find out what works and what doesn’t! There’s no point being on social media if you’re not using it effectively. Remember, social media is a free resource so having competent people using it is a great way of ogranically growing your online presence.

Growing up Digital – A Report

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A report released today by the Children’s Commissioner Anne Longfield entitled Growing Up Digital has stated that children are left to “fend for themselves” against the pitfalls of being on the internet such as online bullying or grooming.

Ms Longfield stated “The internet is an incredible force for good, but it is wholly irresponsible to let them roam in a world for which they are ill-prepared”. It is felt that social media applications in particular have a wealth of difficult to understand Terms and Conditions which leaves children unsure as to what they’re signing up for, including “hidden clauses” waiving privacy rights and allowing content children have posted to be sold.

One of the recommendations in the report was that children should study “digital citizenship” to learn about their rights and responsibilities online, so they are prepared for online activities. At Aire Media we’re passionate about online safety and offer a variety of training sessions for children and their parents. We feel it is really important that children are given the tools to harness the full potential of all the wonderful things the internet has to offer whilst maintaining their own safety.

Our rules for online safety remain: –

Take note of age regulations on social media platforms. Whilst they seem arbitrary, we believe that children aged 13+ are much more emotionally equipped to deal with online safety than a younger child.
Always go through the Terms and Conditions of new sites your children are signing up to with them and ensure both you and they understand the clauses they are agreeing to.
Always make sure your child has their privacy settings as high as possible.
Keep dialogue open with your children – ensure they feel comfortable in discussing what they’re doing online with you.

We wrote an in-depth piece on social media safety entitled SOCIAL MEDIA FOR CHILDREN FRIEND OR FOE. If you would like to talk to us more about what we can offer in terms of advice for children or how we can work with parents to ensure they’re fully versed in keeping their children as safe as possible on social media, please get in touch with us.

The Growing up Digital Report can be read in full HERE.

Tips on Tuesday

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For our final Tip on Tuesday of 2016 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

It is ok to have a rest over the holidays! Missing a couple of days of tweets or Facebook posts isn’t the end of the world. In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal.

From Aire Media we wish you all a very Merry Christmas and a wonderful and productive 2017!

Tips on Tuesday

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Today’s tip is a generic social media tip.

And our social media tip is……..have it! Whilst you make not think you need a social media presence, it is too good a free market to remain untapped.

The average person has five social media accounts and spends a whopping 1 hour and 40 minutes browsing these accounts every day so if that person happens to stumble across your brand whilst they’re browsing……there’s a potential for free advertising right there!

Aire Media Christmas Competition!

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As it is the season of goodwill we’ve decided to offer our first ever competition!

What’s the prize?

The prize is one of our Digital Marketing Reports with a value of £75. The report takes an in-depth look at your business and how you’re using social media and gives advice and tips to ensure you’re getting the best out of your marketing. We also take a look at your website and again offer expert advice on how to make the most out of your online presence.

What do you have to do?

Well we have two ways you can enter. Simply visit and like our Facebook page and like the pinned post and comment with the name of your business . We won’t ask you to share as a condition of entering, but it would be nice if you feel so inclined!

Your other option is to visit our Twitter account give us a follow and retweet the pinned post.

We will draw the competition using a random generator on 31st December 2016 and the prize will be available from Tuesday 3rd January 2017 for the winner to use when they’re ready!

Good luck!

Tips on Tuesday

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For this week we’re going to have a look at Twitter

If you’re using a Twitter account for business purposes it is really important that whoever is using the account is consistent in tone. Remember your account is in effect the company and so its important to maintain a constant and professional presence at all times.

Even if the account is managed by different staff, make sure they’re all clear about how you want the account to be used and what is and isn’t appropriate! The public will only see the company, not the different people who are behind the avatar so keep it neutral, informative and polite.

Tips on Tuesday

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Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.

Very early in our Tips on Tuesday segment, we did a post on creating a brand. I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.

Make sure your logo also appears on your website and as a favicon. You really cannot overuse that image which makes you visible.

As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery!