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Tips on Tuesday

In January we have been looking at the importance of organisation in respect of your social media and digital marketing programmes in our Tips on Tuesday segment. In previous posts we have look at the need to organise your schedule, the importance of allocating roles effectively, an emphasis on reviewing your programme, and the crucial checking for notifications!

For our final tip in this series we’re going to remind you of the importance of knowing what other members of your team have posted! There’s nothing more off-putting to your followers than having the same content posted repeatedly. If you lose a follower you will have to work very hard to try to get them back!

Keep it unique, make it interesting and you can’t go far wrong!

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Tips on Tuesday

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January seems to be flying by at an alarming rate and we hope you’re putting into practice our advice from our new year series on Organisation. The first parts of the series can be found HERE (where we talk about organising your schedule), HERE (where we discuss allocating roles effectively) and HERE (where we look at reviewing your processes).

For today’s tip we’re advising you to make sure you ALWAYS find time to check social media for notifications.

We advise spending a few minutes each day just checking to see whether you have any notifications on your social media channels. This doesn’t need to be scheduled into your social media plan as it can be somewhat of a moveable feast, but its important that you regularly check and respond to those that need responding to.

You don’t want to miss out on potential clients by missing them contacting you on your social media.

We’ll be back next week with the final of our January tips .

Tips on Tuesday

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As you know for Tips on Tuesday throughout January we’re working on an organisation theme, the first two tips can be found HERE and HERE.

Continuing with the theme to help you aim for an efficient and effective 2017, our tip today is review. Whilst it is so important to actually have a social media presence, it is equally important to know that you’re doing it right. A poor executed social media account can be as off-putting to potential customers as not having one at all.

Schedule regular reviews throughout the year to look into what you’re doing, find out which posts performed best and play with your upcoming posts to do more of the same. If you find a post that didn’t work well, try to determine why so you can avoid making the same mistake!

Keep your content crisp and effective to be noticed.

Tips on Tuesday

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Today’s tip is a generic social media tip.

And our social media tip is……..have it! Whilst you make not think you need a social media presence, it is too good a free market to remain untapped.

The average person has five social media accounts and spends a whopping 1 hour and 40 minutes browsing these accounts every day so if that person happens to stumble across your brand whilst they’re browsing……there’s a potential for free advertising right there!

Tips on Tuesday

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Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.

Very early in our Tips on Tuesday segment, we did a post on creating a brand. I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.

Make sure your logo also appears on your website and as a favicon. You really cannot overuse that image which makes you visible.

As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery!

CPS publishes new social media guidelines

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As part of Hate Crime Awareness Week, The Crown Prosecution Service (CPS) has today published guidelines as to the range of offences for which social media users could face prosecution.

The guidelines make it clear that social media users who create derogatory hashtags, who try to gather virtual mobs to target people, people who post humiliating photoshopped images, users who indulge in the practice of “baiting” and people who post or encourage people to repeat grossly offensive messages should face prosecution, which could result in a jail term. The maximum jail term for such offences is 12 months.

The guidelines are keen to point out that message must pass what they’re describing as a “high threshold” before a prosecution can take place.

The guidelines go on to clarify that teenagers who send sexually explicit images of themselves are not to be prosecuted providing it is consensual and all parties are a similar age.

The new guidelines (which can be read in full here) are particularly welcome after a report earlier this year found that 1 in 4 teenagers had suffered some form of online abuse.

Further information on Hate Crime Awareness Week can be found by visiting the Stop Hate UK website.

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Today’s Tip on Tuesday can be applied to all your social media channels.

Quite simply today’s tip is about trolls. Sadly social media trolls are not as cute as the little guy above, who we like a LOT! And we say mute them on Twitter or unfollow them on Facebook!

We prefer muting/unfollowing to blocking for a couple of reasons: –

The person you have muted does not know you have muted them
Muting essential does the same as blocking but it can be easily reversed if you change your mind.

Trolls want a response. They will soon get bored and move on if you don’t engage with them.

That isn’t to say you shouldn’t block and/or someone who is becoming increasingly abusive. However for a more diplomatic action, which can be important with a work brand, muting is the way to go!

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.

I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.

Our advice is simply don’t. You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose. If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.

Never has the old saying “quality over quantity” been more apt.

Tips on Tuesday

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A more positive Tip than last week’s today and one that can apply to all your social media marketing (and indeed can be extrapolated to apply to your full marketing plan).

Our Tip on Tuesday today is do a regular audit of your marketing strategy. Don’t be satisfied with simply posting on social media, regularly take the time to find out what works well, what doesn’t work so well and whether any of your posts created problems.

In order to keep a fresh and vibrant social media presence you need to ensure your profiles are the best they can be, so do take time once a month to review and reflect and make those changes to keep you ahead of the game.

See you next week – and happy reviewing!

Tips on Tuesday

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A slight deviation for us today, in that we’re going to talk about online bullying and abuse. Whilst this does fit under our remit for education, it isn’t a usual topic for our Tips on Tuesday segment but it is certainly a topic worth visiting.

We wrote a lengthy post on keeping children safe on social media here and we feel the message must be that if you see instances of cyber bullying report it.

Immediate steps – and this is our tip – you can take are: –

Don’t respond or engage
Keep evidence
Block the person who is bullying
Report to the relevant social media site the bullying appears on.

Bullying Uk have written an excellent piece on Cyber Bullying and you can report instances of online abuse by visiting stopbullying.gov and following their report tool.

You can also report Hate Speech online by using the following details: –

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