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Tips on Tuesday

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For today’s tip we are giving a little general advice.

controversy definition

Stay away from controversial topics.  Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.

It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.

Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that.  That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!

See you next week.

Tips on Tuesday

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Last week we spoke about resharing content on Facebook in this post.

Image of Twitter Aire Media

For today’s Tip we are visiting the same topic on Twitter.  Last week, Twitter announced that they were making it possible for users to retweet their own content, which makes sharing your posts much easier.

Don’t be afraid to share your content again with a “have you seen this” or “we spoke about this here”.  As long as you don’t spam your followers it is a perfectly valid marketing tool to ensure what you have said is seen.

Have you anything in particular you would like us to do a Tip on?  Do let us know!

Tips on Tuesday

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For today’s tip we are looking at Facebook

Facebook Aire Media Blog

Don’t forget that Facebook algorithms are such that not everyone will see your posts.  Don’t be afraid to re-share content.  The key is not to spam your followers so by all means re-post a message you have already used, but change the wording, add a different image etc.

And don’t forget, a share and interaction is key to getting yourself visible.

See you next time.

Tips on Tuesday

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For today’s tip we’re visiting something very small but very important.  The favicon.

Favicon Aire Media Bingley

So what is a favicon?  A favicon (short for favourite icon) is an icon associated with a particular website.  This is usually displayed in the address bar of a browser or next to the site name in a user’s list of bookmarks.

Are they important?  We think yes, they are!  Whilst a very small thing and not essential to the running of a site they show an attention to detail which makes your company stand out.  From a branding point of view, favicons are vital as they make your brand appear even in the tiniest spaces.

So – this week we are setting some homework.  If you haven’t got a favicon, make sure you have by next week!  They are very easy to create yourself by using a free web tool.

 

Tips on Tuesday

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For today’s tip we are concentrating on something we have touched on separately but probably not said explicitly.

Wordpress links Aire Media

Very simply, make people aware of where you are!  If you are on Twitter and Facebook and Instagram etc, have links to your accounts clearly visible on your website (and make sure they open in a new tab/window!).

Similarly, make sure your website is clearly linked on all your social media accounts.  Your reach will be greater the more places you are found!

Be visible!

 

Twitter Rings in the Changes

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Following a disappointing uptake in new users, Twitter have announced a number of changes to their platform to try to encourage people to use it.

TwitterTipsAireMedia

Probably the most significant change will be that photos, videos and gifs will no longer be included in the 140 character limit.  On a similar vein, usernames will also be exempt from the limit.

Tweets beginning with an “@” sign will now be visible to all followers and you will, in future have the ability to retweet and quote yourself.

I think in particular the exemption of multimedia and usernames from the character limit is an interesting idea, meaning every one of the 140 characters can be used for useful content.

I look forward to seeing the response to these changes and whether they will indeed signal a change in fortune for Twitter.

Tips on Tuesday

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For today’s tip we are concentrating solely on Pinterest.

Pinterest Logo Aire Media

Clients often ask me is there any mileage in having a presence on Pinterest as they can’t see how it is relevant for them. 

Some interesting statistics for Pinterest: –

  • 10 million unique monthly UK visitors
  • 80% of users use Pinterest on a mobile
  • 70% of users are female
  • 70% of people will take action on pins (whether buying online/purchasing in store).

I think the most startling of those statistics is the heavy proportion of female users and if you run a business with a high level of female custom it would certainly seem sensible to have a vibrant Pinterest presence.

My opinion is that it is worth having a presence everywhere on social media.  You need to be seen.  So even if you feel like you might not have a target market on Pinterest I do think it worthwhile to create and curate an account.  It certainly gives your brand another vehicle to be noticed.

 

 

Tips on Tuesday

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Today’s tip is a bit more generic than usual but an important one we think.

Aire Media Word Cloud

Today we would like to impress upon you all the benefits of digital marketing.   A small part of digital marketing is social media which gives you the chance to reach a large market.  And best of all, if your budget is small you can – with careful usage – do this for free!

Social media is a free, instantly accessible global market.  And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.

Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.

See you next week!

Tips on Tuesday

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We have touched previously on how important it is to respond to customer comments, but for today’s Tip we’re concentrating on Facebook and the Messenger service.

Pic of Facebook Profile Aire Media

You may have noticed this on the profile of your business page.  The percentage response rate is in your hands!  In order to get the “badge” you need to read and respond to private messages almost immediately.  Whilst this isn’t always possible, it shows a good level of customer service to have the 100% response rate.

If you find it difficult to find time to check, why not set up notifications so you get told immediately when you have a private message.

Happy messaging!

 

Tips on Tuesday

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This week is National Stalking Awareness Week and we want to support the amazing work Paladin do by giving you our tips to stay safe online.  With the advent of social media, cyber stalking became a real and dangerous thread and it shouldn’t be underestimated how much damage online stalking can do.  We have already written about children staying safe on social media in our blog here and indeed much of the advice is pertinent to adults too.

Cyber stalking image Aire Media

Here are our top tips to keep you safe online: –

  1. Change your passwords regularly
  2. Never share your passwords with anybody
  3. Never give out personal information online
  4. Keep your security and privacy settings on the highest possible setting
  5. Never share your location – if you’re concerned about this make sure you set location services to off on your device.
  6. Block unsolicited messages
  7. Do not be afraid to report messages that are threatening in any way.  You will be taken seriously

We hope you find today’s tip useful – please share amongst your friends and colleagues if you think it will be useful.  If you are on Twitter join in this week using the hashtag #NSAW16.