For today’s tip we are concentrating solely on Pinterest.

Clients often ask me is there any mileage in having a presence on Pinterest as they can’t see how it is relevant for them. 

Some interesting statistics for Pinterest: –

• 10 million unique monthly UK visitors
• 80% of users use Pinterest on a mobile
• 70% of users are female
• 70% of people will take action on pins (whether buying online/purchasing in store).

I think the most startling of those statistics is the heavy proportion of female users and if you run a business with a high level of female custom it would certainly seem sensible to have a vibrant Pinterest presence.

My opinion is that it is worth having a presence everywhere on social media.  You need to be seen.  So even if you feel like you might not have a target market on Pinterest I do think it worthwhile to create and curate an account.  It certainly gives your brand another vehicle to be noticed.